707 | ”Help Me Clarify My Tagline / T.S.O Statement for My Brand and Podcast!” - P2P Student Molly Benell Coaching

GOD-LED BUSINESS - Make Money Online, Work From Home, Passive Income, Online Business, Start a Podcast

Stefanie Gass - Christian Business Coach, Podcast Coach, Online Business Coach

Business:entrepreneurship, Business, Religion & Spirituality, Christianity, Entrepreneurship, Marketing

5.0 • 1.4K Ratings

🗓️ 28 December 2023

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Hey Friend! Today, we are digging into one of the most essential pieces of your brand and podcast: your TSO (Tactical Specific Outcome) statement. This is the tagline, the promise of your entire brand—the make-or-break of someone staying on your website or listening to your show. Take notes, jot down your own ideas as you listen in, and be a fly on the wall in this guest episode as I coach my Podcast to Profit student Molly Bennell through refining and clarifying her tagline for her brand. I pray this blesses you! Xo, Stef Ready to Make Consistent Income From a Podcast? Join my 5-Day Profitable Podcast Bootcamp! I'll show you how to create a podcast that makes steady income on autopilot—without relying on social media. 🙌 Learn the exact steps to make consistent income with a podcast! 🔗 Sign up now: stefaniegass.com/bootcamp << Get your application in NOW for Podcast to Profit: A 6-Month Group Coaching Program for Christian Podcasters! Learn how to grow your show, increase your visibility, create an offer that sells, and so much more! http://podcasttoprofitmastermind.com >> Read the Blog How to Clarify Your Brand and Podcast Tagline – Live Coaching Listen to Related Episodes 700 - How To Develop A Winning Brand In 5 Simple Steps 655 - Take Your Brand From Confusing to Crystal Clear With These Tips 489 - Want to Rebrand Your Business? 5 Ways to Pivot With Purpose 191 - Permission to Micro-Niche! + 3 Steps to Rebranding & Keywords 334 - How to Test Your Online Business Idea in 5 Simple Steps

Transcript

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0:00.0	Hi friend, welcome to the show. I am so thrilled that you're here because today we are
0:05.8	digging into one of the most important pieces of your brand and of your podcast and that is
0:11.8	called the TSO statement.
0:14.8	Those of you who are part of Stuffed Gas World,
0:16.8	you are very familiar with the TSO,
0:18.8	which stands for tactical specific outcome.
0:21.5	But this in essence is the tagline of your entire brand. It's what the
0:25.0	heck do you do? It's your promise. It's not fluffy. It's extremely clear and it can make or
0:30.7	break. Somebody's staying on your website or somebody deciding to listen to your show, it's that important.
0:37.0	So when you guys come into Podcast to Profit, we spend a lot of time refining the brand that you have built and optimizing the
0:44.5	podcast you have launched and that is exactly what's happening on today's call.
0:47.8	You are going to actually get to be a fly on the wall while I coach a P2P student Molly Bonnell through refining and clarifying
0:56.0	her tagline for her brand. So get a notebook and pen and get ready to get your learn on.
1:04.0	Hey friend, do you want to grow your online business
1:06.8	and actually make more money?
1:09.0	Are you sick of feeling pressure
1:10.7	to constantly show up on social media or be tied to your phone 24-7?
1:16.2	Do you wish you had more time to be present with your kids without worrying about your business
1:20.7	falling apart?
1:21.7	There's a way to simplify and streamline so you can
1:25.7	make money, grow your audience and still have balance in your life and business.
1:31.1	Hey I'm Steph Gas Christian Business and Podcast Coach and business and
	...

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