Nautic nature is ever changing and unpredictable.

Shifting between wind, sun and rain, but one thing is certain, this landscape shares its

goodness with us all.

Yard is the delicious plant-based oat drink, made with simple, all-natural ingredients,

and organic oats grown and harvested in Nordic fields.

Yard, inspired by Nordic nature, find it in the chill, deri alternative's aisle.

Why can't dress shoes look great and perform well at the same time?

The runner and industrial designer I'll tell you about today was irritated by this problem.

So he set out to find the sole solution.

Welcome to Sad us little school, my name is Chris Gillibow, wherever there is a problem,

there's also a potential solution and the purposes of our conversation, a potential moneymaker.

A few days ago I told you all about an Air Force veteran who launches an OCD candy store

that was pretty obscure as I said, pretty niche market, yet she's doing pretty well, and

she's going to be able to grow it further if she goes online.

Well today's story is all about that industrial designer who happens to be a runner, or perhaps

you could say he's a runner who happens to be an industrial designer, he's really

into running into shoes.

When a friend challenges him to make a dress shoe that you could run a marathon in, at

first he laughs it off, and then he gets to work, putting one foot in front of the other

until he crosses the finish line.

He also overcome all sorts of hardships along the way to achieve a big sales number at the

end of his first year.

...