Hello friends. Welcome back to the show. My guest today is Mads Larson. He's a Norwegian

author and journalist whose research focuses on the history of human mating

ideologies. The narrative of human romance is an ancient story, but that story has not always remained the same.

The last 10,000 years has been a crazy journey through different beliefs on why we should find and stay with a partner,

and today we get to hear about all of the fascinating details.

Expect to learn why it's so illuminating to study the story of mating ideologies across time,

how our modern beliefs about finding a partner are historically very unusual

why having a daughter as a farmer could be a useful addition to your farming strategy

why insales are so unhappy, why old people are the happiest ever, despite evidence to the contrary in the past,

and much more. This episode is absolutely awesome.

Mads, I met him a couple of months ago at H-Bess, the Human Behavior and Evolution Society

conference in Palm Springs and this guy is so good. I adore this conversation. There is so much interesting stuff in here.

Another underground hero. He will be coming back on the show. I really, really hope that you

enjoy this one because this guy totally blew my socks off. Yeah just sit back and enjoy this.

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