701: Zero Followers to Full-Time Video Game Income: How I Built an Online Business for Sims Superfans

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 9 October 2025

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ever thought about turning your video game obsession into actual income? Gloria Riley from YellowLlamaCo.com creates and sells custom digital planners and templates for fans of The Sims computer game. She's built a full-time income by helping "serious simmers" organize their gameplay, track their virtual families, and stay connected to their digital worlds. Tune in to Episode 701 of the Side Hustle Show to learn: how to turn a personal hobby into a profitable niche business how TikTok and YouTube can drive viral growth and consistent sales strategies for creating, pricing, and marketing digital products for a passionate community Full Show Notes: Zero Followers to Full-Time Video Game Income: How I Built an Online Business for Sims Superfans New to the Show? Get your personalized money-making playlist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mint Mobile⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Cut your wireless bill to $15 a month! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Quo (formerly OpenPhone)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Sign up for a $1 per month trial! ⁠⁠⁠⁠⁠⁠⁠⁠⁠Policygenius⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Compare free life insurance quotes from top companies and see how much you could save. About The Side Hustle Show This is the entrepreneurship podcast you can actually apply! The award-winning small business show covers the best side hustles and ⁠⁠⁠⁠⁠⁠⁠⁠side hustle ideas⁠⁠⁠⁠⁠⁠⁠⁠. We share how to start a business and ⁠⁠⁠⁠⁠⁠⁠⁠make money online⁠⁠⁠⁠⁠⁠⁠⁠ and offline, including online business, side gigs, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get legit business ideas and ⁠⁠⁠⁠⁠⁠⁠⁠passive income⁠⁠⁠⁠⁠⁠⁠⁠ strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of ⁠⁠⁠⁠⁠⁠⁠⁠Side Hustle Nation⁠⁠⁠⁠⁠⁠⁠⁠.

Transcript

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0:44.2	Get yours today at Dell.com slash deals. Terms and conditions apply. See Dell.com for details.
1:00.3	If you've ever thought about turning your own hobbies or interests into an income stream,
1:01.5	you're going to love this one.
1:06.5	My guest today creates and sells custom designed digital products for fans in players of the Sims computer game.
1:08.9	We're going to cover how she's spotted this niche, how she actually
1:11.7	creates and delivers these products, and what's been working to drive sales and grow the business.
1:16.7	From yellowolama co.com, Gloria Riley, welcome to The Side Hustle Show.
1:22.6	Thank you. Thank you for having me.
1:24.3	So my understanding is you're several months into this business. You wake up to this
1:28.6	viral moment, hundreds of comments, dozens of sales. Tell me what was the video? What was the product?
1:34.7	So it was for my SIM planner, which I launched back in February 2020. So it's a little while ago.
1:40.9	And it's basically a book with some templates. So we've got character profiles, plan
1:47.0	our layouts. And the purpose is to help Simmers plan their gameplay, plan ahead, so that they're
1:52.6	not so overwhelmed when they get into the game. And yeah, it's essentially made for Uber nerds
1:57.4	like me that are really obsessed with the game.
1:59.6	It was initially created for yourself. This is something that I wanted for my personal use case,
	...

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