Welcome back Product Bosses In this heartfelt coaching session, I work with Meyla Ruwin—creative entrepreneur and founder of Beksan Designs—to dive into a different kind of strategy: one that starts with her ideal life. After experiencing profound personal loss, including the passing of her sister and co-founder, Meyla is now reimagining what success means to her. Her dream? A life filled with family connection, travel, self-care, and the kind of freedom that lets her play tennis in the morning and dream big in the afternoon.

But even with a thriving business and years of coaching under her belt, Meyla admits she’s still juggling distractions, struggling with time management, and figuring out how to truly embody her next-level self without doing more. Sound familiar? This episode isn’t about spreadsheets or sales tactics. It’s about creating alignment, collapsing time, and shifting from “doing” to “being.”

So if you’ve ever felt like you’re running toward your dream life but haven’t quite stepped into it yet—this one’s for you. Get ready to reflect, journal, and rethink how you’re spending your most valuable currency: your energy.

Key Takeaways from this episode: 

• Your business should support your life—not the other way around.
• Energy is your most valuable asset.
• You don’t need to do more to grow—clarity and focus are the real game changers. 

Resources:

• Learn more about Beksan Designs and show Meyla some love!  
• Follow Meyla and her product-based business on Instagram by clicking here.
• Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp. Sign up now to turn your visibility into sales!
• Say hello to the Accelerate Your Sales podcast bundle. It’s my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!
• Join our mailing list for access to additional training and support to turn your business into the best it can be.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this Episode:

Instacart

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Gloci

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