Welcome to the How of Business with David Begin and Henry Lopez, the podcast that offers practical advice and tips on how to run and grow your small business.

The How of Business helps aspiring entrepreneurs and small business owners achieve their definition of success and overcome challenges that get in their way.

This podcast series focuses on the everyday common business issues,

challenges, and opportunities that face the small business owner. So here now are your hosts of

the How of Business, David and Henry. Welcome to this episode of The How of Business. This is Henry

Lopez, and I have with me today Diana Mitchell.

Diana, welcome to the show.

Thanks, Henry.

Diana is a social media consultant.

So that's what we're going to chat about today in addition to her entrepreneurial journey.

But she's a social media consultant who helps businesses succeed by focusing on the essentials and that's the key point

there that we're going to dive into those are those items that you must do well to

succeed with social media and your small business she's worked with a variety of

businesses from global companies to neighborhood shops. Her company is called

simplified social and they help business owners, executives, and sales

professionals maximize social media by focusing again on the essentials. In

addition to being a social media consultant, she's also a digital marketing

manager, a trainer and a speaker who helps

brands and professionals and small businesses get results. Over her 15-year marketing career,

she has worked with B2B organizations of every size, again from small businesses to global

brands. She lives in Buffalo, New York, with her husband,

stepson, and two cats.

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