70% of SEO Teams Aren't Ready for AI

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 3 June 2026

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

70% of SEO teams still haven’t restructured for AI, and Neil and Eric explain why that’s creating massive opportunities for AI-native professionals. They discuss how companies are struggling to adopt AI effectively, why most organizations already have the tools they need but fail to use them, the growing AI mindset gap between the US and China, and how businesses can build AI training systems that scale knowledge across teams. Learn how AI is reshaping hiring, SEO, marketing, and workplace productivity. Key Takeaways: • Most companies have AI tools but don’t fully use them • AI-native workers are gaining a major hiring advantage • Every company needs a system for AI training and skills sharing Chapters: (00:00) Why SEO Teams Aren’t Ready (00:33) The GEO Knowledge Gap (01:51) Why AI-Native Workers Win (03:08) AI Fraud and Security Risks (05:06) Companies Ignore Their AI Tools (08:01) What Chinese Teams Do Better (10:17) Why Young Workers Resist AI (11:53) Building an AI Skills Dojo (14:35) AI Training Systems That Scale

Transcript

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0:00.0	When a buyer asks AI for a solution like yours, does your business come up?
0:04.5	Most companies have no idea.
0:06.2	And by the time they find out, they've already lost the deal to someone who did.
0:09.9	HubSpot AEO helps you show up in those moments, what the right answers buyers are looking
0:14.7	for.
0:15.6	Before the first click, before the first form fill.
0:18.6	That's the moment HubSpot AEO is built for.
0:21.5	Check out HuffSpot.com, the agentic customer platform for growing businesses.
0:26.1	70% of SEO teams haven't been restructured for AI. And I don't think it's just a marketing thing.
0:32.4	Most divisions within an organization haven't been restructured for AI to leverage the technology,
0:38.7	to harness it.
0:39.7	With SEO, it's a little bit different because you have two angles.
0:42.7	One is using the tools to be more efficient and increased output.
0:46.0	The second is to actually go and optimize for these LLMs, right?
0:50.2	Because we haven't seen too many organizations adapt as well internally.
0:54.2	And a great example of this is I was speaking at a Fortune 100 company,
0:59.0	like literally at their offices to CMOs and marketing.
1:03.1	And it was about GEO.
1:05.2	They had Accenture give a talk.
1:07.0	When Accenture gave the talk, they were like,
1:10.2	we want to explain to you about GEO.
1:12.6	This stands for generative engine optimization. Imagine, when you search on chat,
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