70. Go Beyond Sponsored Posts: This Former GRAMMYs Manager Thinks Outside The Box to Create Long-Term Brand Partnerships

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 30 November 2020

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Leveraging brand partnerships has been a game changer for my business and is something we’re making an even bigger priority going into next year, so I’m really excited to introduce you to today’s guest who has over 9 years of experience in strategizing, negotiating, and executing powerful brand partnerships.As a first generation Asian American, Jenny Dinh Safransky has always been a natural born hustler. In her most recent role as Manager of Partnerships & Business Development at The Recording Academy for The GRAMMYs, she worked closely with brands that are household names like Absolut, Mastercard, Hilton, Trident, Delta and more. After a career transition and making her own leap from cubicle to CEO, Jenny is now sharing her expertise with other women through the launch of JDS Projects - a talent management agency with a focus on empowering and connecting diverse women of color creators, influencers and thought leaders with like-minded brands.Stay tuned to hear Jenny and I talk about how to make the right connections, the importance of creating long-term partnerships over one-off collaborations, and how to think outside the box to authentically integrate an outside brand with your own. Connect with Jenny: JDS Projects @itsjdsprojects LinkedIn If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to the Keep a Coal to CEO podcast, episode 70.
0:04.4	Leveraging brand partnerships has been a game changer for my business and is something we're
0:08.4	making an even bigger priority going into next year. So I'm really excited to introduce you to
0:14.1	today's guest who has over nine years of experience in strategizing, negotiating, and
0:19.4	executing powerful brand partnerships.
0:22.6	As a first generation Asian American, Jenny Din Saffransky has always been a natural-born
0:28.4	hustler. In her most recent role as manager of partnerships and business development at the
0:33.5	Recording Academy for the Grammys, she worked closely with brands that are household names,
0:38.9	like Absolute, MasterCard, Hilton, Trident, Delta, and more. After a career transition and making
0:45.8	her own leap from Cubicle to CEO, Jenny is now sharing her expertise with other women
0:50.9	through the launch of JDS projects, a talent management agency with a focus on
0:56.2	empowering women of color creators, influencers, and thought leaders. Stay tuned to hear Jenny and I talk
1:02.4	about how to make the right connections, the importance of creating long-term partnerships
1:07.1	over one-off collaborations, and how to think outside the box to authentically
1:12.0	integrate an outside brand with your own.
1:22.1	Welcome to the Cubicle to CEO podcast.
1:25.0	I'm your host, Ellen.
1:26.8	Each week on this podcast, learn from the best and brightest
1:29.4	in business who have paved their way to the top of the corporate and entrepreneurial worlds,
1:34.0	as well as those new to the CEO game, like myself, who are working in the trenches to build our empires.
1:40.4	Listen in as these leaders impart their wisdom, inspiration, and encouragement to empower you
1:45.3	to become the CEO of your dream business and life.
	...

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