#70: Fear Not! Marketing Is A Lot Like Dog Training

Drinking From the Toilet: Real dogs, Real training

Drinking from the Toilet: Real Dogs, Real Training

Dogobedience, Dogtraining, Hobbies, Kids & Family, Leisure, Showdogtraining, Puppytraining, Dogbehavior, Dogagility, Pets & Animals

4.7 • 677 Ratings

🗓️ 11 October 2018

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This particular episode is a little different topic, as it’s really aimed mostly at those of you who work as professional trainers, especially if you own your own business.

You see, Melissa’s specialty is… well, it’s marketing. I know, I know… as a dog trainer, I too am terrified of marketing.

That’s why I wanted to warn you, that this episode may feel a little intense, but Melissa has some interesting points.

For full show notes, visit: wonderpupstraining.com/podcast/70
For info on our affiliate partner, visit: smartanimaltraining.com/?aff=95

Transcript

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0:00.0	Good marketing is educational.
0:01.8	And the best dog trainers should be people who are good at teaching people and not just dogs.
0:07.3	And so all we really want to do is teach people those first steps, get themigan, and this is Drinking from the Toilet,
0:33.6	the podcast that digs into the nerdy details of teaching and training with positive reinforcement.
0:38.6	I know you guys get that because you are so good at reinforcing me.
0:42.3	I happen to jump over to iTunes right before recording this and check on our reviews.
0:46.0	And can you believe it?
0:46.7	We are up to 180 ratings, which is insane.
0:50.5	Most of those are five star.
0:52.2	There's a couple that I think probably your thumb just slipped. I'm sure it was an accident. But the reviews are five-star. There's a couple that I think probably your thumb just
0:54.3	slipped. I'm sure it was an accident. But their views are amazing and I really enjoy reading them,
1:00.1	including this one from Hannah Burke Garbit, who thinks that this podcast is an excellent
1:05.5	resource for insightful and entertaining training information. Hannah, you clearly have great taste in both names and podcasts.
1:13.6	And also from Success Just Click, so I think is Tina, who says she has hashtag podcast feelings
1:19.6	whenever she hears the music start and that the science is real, but I make it pretty accessible.
1:24.6	Well, thank you.
1:25.6	You guys are giving me hashtag review feelings, and I really appreciate it.
1:30.0	Before we get started today,
1:31.5	quick reminder that my mentorship program, Zero to CD,
1:34.2	will be opening for enrollment in the last week in October.
1:37.7	This is the program that helps you connect all the dots that you need
1:40.7	to get ready to compete for your first obedience title,
	...

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