Today's guest is Brittany Fuisz, the Founder and CEO of Malibu Mylk. Building something from scratch is not easy. In fact, the majority of businesses that launched don't make it past five years. So what is it that allows some companies to thrive while others fail? Whoever leads the business in the mindset they approach their work with is a key ingredient in the success of a company. And in my conversation with Brittany, you're about to see a unique mindset on full display as she tells a story of launching Malibu Mylk. Brittany has what I call a startup mindset, and what I mean by that is incredible passion to make something big happen and truly change the world. They're not willing for someone to tell them what to do. They think outside the box, they give themselves the permission to charge forward and they attack every unknown and challenge with optimism. In this episode you’ll learn: What’s going on in the milk category How to build a brand from scratch as an outsider How a celebrity’s advice sent Brittany down an unexpected career path How Brittany scaled the success of her blender to something that could be mass-produced How to respond to setbacks in quality What it really takes to be ready for a meeting with Whole Foods How the Malibu Mylk subscription model works The formula for a great culture How to embrace pushback that improves the brand PLUS, Brittany shares a promo code for getting your own batch of Malibu Mylk! Get your first order of Malibu Mylk 20% off when you use the promo code LEAD20 at checkout. Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go  Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.