70. Behind the Wholesale Side of Pura Vida Bracelets with Jared Mehr
The Product Boss with Jacqueline Snyder
Jacqueline Snyder
4.8 • 961 Ratings
🗓️ 24 January 2019
⏱️ 60 minutes
🧾️ Download transcript
Summary
Pura Vida Bracelets. You've probably heard of them because they are HUGE. But, we all start at zero, right? Pura Vida went from zero stores to being in over 2000 stores worldwide. Jared Mehr takes us behind the wholesale side of Pura Vida, but also lets us in on their product development, branding, tradeshows, relationship building, social good and SO MUCH MORE. There are so many gems in this episode, it's one of our favorites. An amazing story about college students that ended up starting a company together and how they're literally changing the world and creating the brand into exactly what they want it to be. It's a must listen.
Find Pura Vida Bracelets:
Pura Vida Bracelets Store Locator
Links mentioned:
Follow us on Instagram: @theproductboss
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Minna's company Lil' Labels
Jacqueline's company Designer Consulting Co-Op
Transcript
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| 0:00.0 | Welcome to the Product Boss Podcast, where we help product-based businesses grow their |
| 0:09.2 | sales and improve their strategies. |
| 0:12.0 | Hey everyone, I want to introduce you to my co-host and Viz Bestie, |
| 0:18.0 | Mina Kula CITA, an Amazon guru that has built a multisix-figure product-based business. |
| 0:24.0 | In introducing the other half of the product boss, Jacqueline Snyder, |
| 0:28.0 | she has helped launch and grow over 500 fashion apparel and accessory brands even one of her own. |
| 0:36.0 | And together we share our inventory of secret weapons that will help you dig deep and do the work it takes. |
| 0:44.0 | Are you ready? Let's build together. |
| 0:49.0 | Hey everyone and welcome to another episode of the Product Boss Podcast. |
| 0:53.6 | I'm your host, Jacqueline Snyder, with my brilliant co-host, |
| 0:57.2 | Meena Kunelo, Cetup. |
| 0:58.9 | Hey, Meena. |
| 0:59.9 | Hey, Jacqueline. |
| 1:01.4 | So today we have a guest on. |
| 1:04.0 | We are so excited for you guys to hear the story of this business and brand that he works for. |
| 1:08.8 | We have Jared Mayor of Pura Vita Braclets. |
| 1:11.4 | Hey, Jared. |
| 1:12.4 | Hey, how you doing? Thanks for having me on. Of course. of course welcome welcome welcome so if you guys are not familiar with pure of and we are just talking about how we love the brand. |
| 1:23.7 | We found them and well not found them but we had signed up for their mailing list and |
| 1:27.6 | now they are everywhere on our feed and they're really doing a great job with marketing. |
| 1:33.3 | So Jared, would you mind sharing with our listeners what you do for Pura Vida? |
| 1:39.7 | Of course. |
... |
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