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The Amy Porterfield Show

#70: 4 Webinar Myths and How to Avoid Them

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.95K Ratings

🗓️ 11 August 2015

⏱️ 42 minutes

🧾️ Download transcript

Summary

If you’ve sought out training to help you build your business, or tracked the success of other entrepreneurs, you have firsthand experience of the power webinars have to not only engage and excite an audience, but to convert them to into paying clients. Maybe you’ve even been one of those people who signed up for a webinar to get a little free education, and ended up making a purchasing decision that you were genuinely excited about! So why does the idea of putting on your own webinar have you quaking in your boots? Let me guess... You don’t mind a little grunt work, but you doubt your ability to string together all that technology. You love the idea of delivering content in a highly personal way to your audience, but you hate the idea of a sales pitch at the end. You’ve got a foolproof concept in mind . . . however, you’re not sure how you’ll pull together an audience since your email list and sales funnel are still a work in progress. Busy entrepreneurs (like you and me) don’t have a SECOND to waste on activities that aren’t directly linked to profit. If you’ve ever tried creating a webinar before, you know that sinking feeling of waiting, as the seconds tick by, for your sales to pick up speed. (Ugh! It’s the worst, isn’t it?) In my experience, I’ve found that four major myths are to blame for a poor conversion rate. I’m going to debunk those myths for you, and show you how to replace them with truly effective practices that will not only reward all your hard work, but have you out of your chair with excitement. Myth #1: Webinars are just a marketing strategy (and not a whole system). Myth # 2: Webinars are a TON of effort and involve too much expensive technology. Myth #3 - I’m fine; I learned about webinars a few years ago. Myth #4 - It’s too late. I already missed the boat on webinars. If you’re reading this post RIGHT NOW, then you’re in a unique position to catch wind of this new strategic approach before anyone else in your niche does, and in doing so, claim your stake in the rich blue ocean ripe with sizeable and scalable profits. So chances are that even if your competitors are already using webinars (the old way), you can gain a competitive advantage by being the FIRST to build a complete webinar funnel based on the proven frameworks, techniques, and strategies that I’m about to share with you. Keep reading . . . now that you know the 4 webinar myths, I've created a DETAILED, free cheat sheet to help you with your first (or next!) webinar . . . My wish for you is to sidestep the countless traps that make most webinars epic disasters, and instead learn how to create a masterpiece. I’ve been doing webinars for over 5 years now and I’ve made MANY mistakes along the way. You don’t need to do the same! I’ve compiled a list of 5 of my biggest webinar mistakes over the years and how to avoid them before your first (or next!) webinar. Click here now to get that list! EPISODE FREEBIE Get the Cheat Sheet: "5 Rookie Webinar Mistakes" (And How To Avoid Them) FREE DOWNLOAD

Transcript

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0:00.0

You're listening to the online marketing made Easy Podcast episode number 70.

0:05.9

Welcome to the online marketing made Easy Podcast. Business advice so easy, you'll feel like you're cheating.

0:12.8

And now your host, Amy Porterfield.

0:16.0

Hey there, Amy Porterfield here and welcome to another episode of the online marketing made Easy Podcast.

0:30.4

Thanks so much for tuning in. I truly appreciate you being here. Today we are talking all about webinars.

0:37.2

If you've ever thought about doing a webinar, but you just haven't really jumped into the webinar game,

0:42.0

or maybe you've been doing webinars for a while, but you want to up your game, you want to add some

0:47.5

more advanced strategies to convert better on your webinars than this episode is for you. So it's

0:53.2

equally good for those that have never done a webinar, or those that have been doing webinars, maybe

0:58.1

for a while, but you just want them to be better and more successful. So if you're in either of those

1:03.5

camps, you are in the right place today. Webinars have dramatically dramatically changed my business,

1:10.3

especially when I moved from being a consultant into creating online training courses.

1:16.9

Really webinars work for both camps. If you are a coach or consultant and you want to sell your services,

1:22.5

webinars can be highly valuable. If you have an online training course, in my opinion, webinars are

1:29.0

a must. So we're going to talk about the myths and the mistakes. So there's a lot of myths when

1:35.3

it comes to webinars and webinars have dramatically changed over the years. We're going to talk about

1:40.8

how to approach webinars now in a way that will give you your biggest bang for your buck, but also

1:46.3

I have made a lot of mistakes along the way. And there's five really crucial mistakes that I am

1:52.9

certain have cost me a lot of time, a lot of money, and a lot of heartache. And I'm going to give

1:58.6

you those mistakes so you do not need to make them. Now I'm the first to say that my business

2:05.0

grew so rapidly because of webinars. First, I use webinars to grow my email list. But then when

2:11.6

that email list started to grow, I really focused on webinars to generate sales. Now all my webinars,

...

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