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Marketing School - Digital Marketing and Online Marketing Tips

7 Ways to Optimize Your Marketing Proposals | Ep. #116

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 24 November 2016

⏱️ 7 minutes

🧾️ Download transcript

Summary

In Episode #116, Neil and Eric list the 7 ways you can optimize your marketing proposals. Listen to learn more about optimizing proposals so you can ace that deal you’ve been aiming for. Time Stamped Show Notes: 00:27 – Today’s topic: 7 ways to optimize your marketing proposals 00:31 – #1 Don’t talk about how great your company is 01:02 – #2 Don’t assume the decision maker will talk to you 01:23 – Make sure to have case studies in the proposal 01:38 – Show screenshots where the business is messing up 02:00 – #3 Use Qwilr or Bidsketch—this will help you make nice proposals 02:43 – #4 Learn from the people you don’t close 03:27 – #5 People want something customized for them 04:07 – #6 Don’t send people proposals right away 05:16 – #7 Don’t just send the proposal—walk them through it 06:00 – That’s it for today’s episode! 3 Key Points: It’s not about you or your company, it’s about them! Get feedback from the people who didn’t close a deal with you—learn from it. Talk to people in detail before sending your proposals. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you gotta look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to

0:46.0

dream host or Google it find it check it out and it's a great way to improve your

0:50.8

low time.

0:51.8

Welcome to another episode of Marketing School.

0:55.0

I'm Eric Sue.

0:56.0

I'm Neil Patel.

0:57.0

And today we're going to talk about seven ways to optimize your proposal.

1:01.0

So first and foremost, when you're creating a proposal for people, don't talk

1:04.7

about how great your company is. In fact, talk about what you're going to do for their company,

1:09.7

right? It's not about you, you, you, you. It's about what they're going to get ultimately I think a lot of

1:14.3

people when it comes to proposals they'll talk about how great their companies talk about

1:17.9

case studies list a bunch of company badges simply if you just talk about hey if

1:21.8

they're going to spend x and they're going to get Y that's a lot more interesting than talking about oh who you've told and what you've done talk about what you're going to do for them that's number one

1:30.4

The second thing that I've noticed is with proposals people end up sending

...

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