7 Things You Should Say NO to as a Marketer | Ep. #115

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 23 November 2016

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #115, Eric and Neil discuss the 7 things you should say NO to as a marketer. Listen to know more about which things to say no to and the reason why. Time Stamped Show Notes: 00:27 – Today’s topic: 7 things you should say no to as a marketer 00:34 – #1 Making changes without data 00:57 – Make sure you test with data 01:10 – #2 Looking at the tactics all the time 01:26 – Leads to being in “tactical hell” 01:43 – Don’t focus on tactics 02:00 – #3 Don’t make short term gains for long term losses 02:53 – Don’t make changes for short term gains 02:57 – #4 Lack of organization 03:09 – Look at GrowthHackers Projects to organize all your ideas and experiments 03:28 – Look about documenting your marketing processes 03:48 – #5 Don’t do too many things at once 04:51 – #6 Don’t try to take everything on by yourself 05:48 – #7 Don’t run an A/B test on the same part of the funnel more than once at the same time 06:39 – That’s it for today’s episode! 3 Key Points: Don’t EVER make changes without any data. New marketing tactics aren’t everything—assess them well before using! GET ORGANIZED, because a lack of organization doesn’t help you scale. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to
0:46.0	dream host or Google it find it check it out and it's a great way to improve your
0:50.8	low time.
0:51.8	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue, and I'm Neil Patel.
0:57.0	And today we're going to talk about seven things you should say no to as a marketer.
1:02.0	Neil, what's your thoughts? So the first thing you should say no to as a marketer. Neil, what's your thoughts?
1:03.0	So the first thing you should say no to as a marketer is making changes without data.
1:08.0	Too many marketers are making changes based on their gut,
1:11.0	even when it comes to like just adding an exit pop-up.
1:13.6	Well if you're not testing it, like AB testing it, you don't know what's going to
1:17.2	happen. Sure, you may think it's going to drive you more emails or sales, but if it
1:21.2	ticks people off, then you're screwed.
1:24.0	It can ruin your brand and cause long-term damage.
	...

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