What do you wish you would have done differently with your own marketing if you could start over this year?

So imagine it's January 2025.

We already know what's happened for nine-ish months of the year, right?

Because we're in October now, but nine months are done.

What would you have done differently?

If I can pick one thing only?

You can pick three things.

Okay.

So this is not exactly marketing, but I wish we would just 20x our outbound. Like outbound's performing for us. And you want to break down your outbound process because it's the gift cards, right? Yeah. So it's gift cards. So the way what we do is we send 100, we offer $100 gift cards. Sorry to interrupt and you can start again. This is marketing. That is a form of marketing. I consider that sales, but you can call that marketing too.

Marketing. our gift cards. Sorry to interrupt and you can start again. This is marketing. That is a form of marketing. I consider that sales, but you can call that marketing too. Marketing our job is to

bring people to the point of sale. So I guess you can argue it's marketing too, but semantics.

So one of the things that we do is to, if I were to restart my marketing is we would 20X

what we're doing on the outbound email

side. And basically our TAM, our total addressable market is, let's say this one's a B2B market,

right? So there's 100,000 people, 100,000, you know, emails that we would send initially.

But maybe we're trying to hit our TAM,, our entire Tam, you know, maybe we're setting

like four emails a month. So maybe that's 400,000 emails. My whole thing is it's been generating

good meetings for us. And some of these are actually closing. And these are enterprises that have

raised a good chunk of money too. And so I'm just like, well, why don't we just do 20X of it if it's already doing really well? And maybe the town can't go 20x, but we should be doubling, tripling down on whatever's working. And that shouldn't come down to, I mean, once we see it working, like someone should just be like, oh, let's just do that more. Can you, can you break down what your process is so anyone listening can replicate? So we actually use an outside agency for this, but I'll break down their process because they actually reveal it too.

So they basically will create 60, call it 60 to 100 inboxes.

And this is interesting.

So they use female names.

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