7 Unconventional Ways to Monetize Your Attention | Ep. #1457

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 28 July 2020

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1457, we share seven unconventional ways to monetize your attention. When you have established yourself as an authoritative voice in a specific field, you can begin to charge people for your expertise, for example by creating a paid newsletter, podcast, or by offering a course. Tune in to hear how you can get people to pay you for speaking about their products and services based on your reputation in the community! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Unconventional Ways to Monetize Your Attention. [00:34] We have spoken about different ways in which we have monetized this podcast. [00:54] You could charge people to appear on your show, even with a small audience. [01:33] Fundo helps you to monetize your social media and other audiences. [02:43] Create a paid newsletter by using an email service provider like Substack. [03:30] You can also consider offering a paid podcast membership with exclusive content. [03:58] Celebrities get paid for endorsements and you too can get evangelism roles. [05:19] If you teach people on a certain topic and you have an audience, make online courses. [05:49] Digital products such as courses are easily scalable and have few overheads. [06:01] Make more money from your content by creating a course on an existing platform. [07:16] Consider creating a paid live or virtual community at whichever price point you want. [08:13] Build the audience first and worry about the product later. [08:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Links Mentioned in Today’s Episode: Fundo Andreessen Horowitz Substack Guy Kawasaki Canva Thinkific Teachable Kajabi MemberPress Coursera Udemy LinkedIn Learning AppSumo Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. And today we are going to talk about seven unconventional ways to monetize your attention. So I will start first I guess I'm going to use this in the context of
1:06.1	marking school because Neil and I we've executed on a couple of different ways in terms of
1:11.0	monetizing this podcast. Some maybe we've just talked about some
1:14.1	we're actually doing right now. One thing you can do, especially for those of you
1:17.4	that you might say, oh my God, we don't have a really big audience right now. So
1:21.2	I'm going to give a couple answers that are related to people that might not need a big audience. So the first thing I'm going to say is this. You can, if you have a niche audience, maybe you're getting a thousand or 5,000 listeners a month, but your audience is very high value.
1:35.2	So let's say you're talking about private equity investors or you're talking to venture investors, right?
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.