7 Tips to Improve the Reach of Your Podcast | Ep. #160

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 7 January 2017

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #160, Eric and Neil discuss the 7 tips that will help you improve the reach of your podcast. Starting a podcast is not easy and improving its reach requires putting in some work. Tune in to learn tips and strategies such as growing your network, changing up your headlines, and maximizing off the traffic you get on iTunes. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tips to Improve the Reach of Your Podcast 00:35 – #1: Have a following and email list AND push your content out to your channels 00:48 – Eric uses a podcasting host called, “List It” to push to multiple channels 01:15 – Email blast has also been effective for Eric and Neil 02:30 – #2: Show every single episode that you have recorded 02:50 – Eric uses MeetEdgar to schedule his posts 04:04 – #4: “The headlines really impact how many downloads a podcast gets” 04:13 – Copyblogger headline formula can give you templates to create attractive headlines 04:32 – Fortune’s headline generator also helps 04:36 – TitleCapitalization will fix your headline 04:57 – #5: If you have a podcast, have a blog, too! 05:48 – #6: The more ratings and reviews you have, the more you will get 06:18 – If you can get more traffic in iTunes, use it to get more views! 06:30 – Mention in your podcast to leave a review and rating 06:48 – Tim of LeadPages made The Marketing School’s intro and outro 07:20 – #7: Cross Promote 07:40 – John Lee Dumas has a great community called The Podcaster’s Paradise 08:10 – Share in a podcasting community to grow your network 08:15 - That’s it for today’s episode! 3 Key Points: Be in multiple channels and improve not just your content, but your headlines as well. Get feedback and ratings from iTunes—it can boost your traffic significantly. With the growing number of podcasters, it is much easier now to share, connect, and help one another. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about seven tips to help improve the reach of your podcast.
1:02.0	So tip number one if you have a social following if you have
1:07.5	an email list this has been really effective for us push your content out to
1:11.8	your channels this seems very obvious but a lot of people tend to forget this.
1:15.5	So for us, we use a podcasting host called Libson, and this allows us to push to multiple social channels.
1:21.6	We push to SoundCloud, we push to YouTube, we push to our... to Granted the posts are not super optimized but you know we're still in early stages right now we're just trying to see how effective it is and it is growing us across these different channels such as SoundCloud and YouTube so try doing. I mean also you know email blasts have been
1:45.2	have been effective for us as well especially with Neil because he has such a big
1:48.6	list. Don't forget about your channels. Don't forget about social channels. Don't
1:51.7	forget about your email channels. Here's a simple tip when Eric your it only limited to a hundred episodes and then you were looking at some of the other
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