7 Super Common Video Mistakes to Avoid | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 18 April 2022

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

The greatest marketing medium which has ever existed in the history of the universe? Yeah, it’s video! It’s so powerful, so effective, and so… EASY to make mistakes with! This week, Jason Pantana is going to walk you through seven of the most common mistakes real estate agents make in their video content. And if you want advice on how to overcome these mistakes, I’ll tell you right here… Know about them and stop doing them! It’s that easy! Watch or listen, then leave a comment on YouTube with what you think is the biggest mistake.

Transcript

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0:00.0	Anybody that's ever shot in videos made mistakes you made them I made them today
0:04.1	We're gonna cover the common mistakes so you can avoid them and have your videos shine. Welcome to this week in marketing
0:18.0	I'm not gonna talk today about video mistakes related to bad audio or bad lighting or video equipment malfunctions or mistakes to avoid
0:25.4	No, no, no today. I'm gonna talk about the top video performance mistakes to avoid because here's the deal
0:31.5	Video in terms of it as a medium as a format for marketing is arguably the greatest marketing medium that has ever existed
0:38.1	Since the dawn of time, but here's the disclaimer if and when used as prescribed
0:43.7	Welcome to this week in marketing. My name is Jason Pantana
0:46.3	I'm a business coach a national speaker with Tom Verri and I am as always
0:50.4	Pumped to have this conversation today now if you're new to the channel
0:53.5	Please make sure to hit that subscribe button and the bell to turn on notifications so that you're alerted whenever we publish new content
0:59.8	And also if this training resonates with you
1:02.2	It would mean a bunch to us algorithmically speaking if you could smash that like button now
1:06.5	I'm sure you're familiar with Murphy's Law which says everything that can happen will happen right well
1:10.9	Murphy's Law for social media says everything that can be video will be video. What do I mean by that?
1:16.1	Well, if you look at Facebook Instagram TikTok YouTube and whatever pretty much every time they conduct a
1:21.4	Serving of their users and say what would you like to see more of everybody says?
1:24.4	I want to see more video yet the irony is fewer a few people are willing to make that video
1:28.8	They just want to consume more videos so you do the math on that
1:31.5	But the other factor to consider here is that every platform keeps making more ways to make more video short form vertical videos long
1:38.9	Form videos stories that disappear with video video video video video now is the time for you to step up to the plate and
1:45.5	Leverage video because it is again
1:47.9	The greatest ever marketing medium since the dawn of time right like that's I'm gonna Harold
	...

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