7 Split Tests You Won’t Regret Running #2229

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 25 September 2022

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2229, Neil and Eric talk about seven split tests you won’t regret running. One of the most reliable ways to determine effective marketing methods is by running split tests. Tune in to learn how to make shopping easier, why upsells are crucial, and who you should be surveying! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Split Tests You Won’t Regret Running. [00:25] How to use Paypal, Apple Pay, and Shop Pay to run your first split test. [00:59] Why you should test one and two-step checkouts. [01:22] Learn what order bumps are and how to implement them. [01:47] Why upsells are crucial. [02:11] How personalization can increase optimization. [02:30] Find out who you should be surveying and how to run tests based on the results. [03:06] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:10] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own! [03:22] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: PayPal Apple Pay Shop Pay Optimizely Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:18.1	We got a special message from our sponsor.
0:22.8	If you want to rank higher on Google, you've got to look at your paid speed time.
0:27.3	The faster your website loads, the better off you are.
0:30.1	With Google's Corvital update, that makes it super, super important to optimize your
0:34.1	site for low time.
0:36.3	And one easy way to do it is use the host that Eric and I use, DreamHouse.
0:40.8	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:45.7	improve your low time.
0:47.5	All right.
0:48.5	So I wanted to take a second to tell you about my ad agency, Single grain.
0:53.2	So the cool thing about Single grain is that we do a whole host of things, paid media
0:57.1	SEO, conversion rate optimization, and we are offering a free marketing plan.
1:02.6	So if you just Google Single grain marketing plan, you will be able to find it, and you
1:08.9	can just register for a free marketing plan and our team will get back to you.
1:12.3	All right, guys, before we start, we got a special message from our sponsor.
1:17.6	If you want to rank higher on Google, you've got to look at your paid speed time.
1:22.1	The faster your website loads, the better off you are.
1:25.0	With Google's Corvital update, that makes it super, super important to optimize your
	...

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