From KCRW, I'm Kim Masters, and this is The Business.

The longest running original series on Netflix is coming to an end.

Grace and Frankie has run for seven seasons telling raunchy and honest stories of older women.

Marta Kaufman co-created Friends and Grace and Frankie, which made it to an unheard-of 94 episodes on a service

that's been offering more and more shows, even as it drops many scripted series after a couple

of seasons. She's not surprised that the big volume approach has led to problems. We're going to do

a little bit of everything in the hopes that there'll be

a niche audience for every show.

And there isn't a niche audience

for every single show.

Kaufman talks about the challenges

of making 10 seasons of friends

and whether she thinks the content bubble

is bursting.

But first we banter.

Stick around.

It's the business from KCRW.

I am joined by my buddy in banter. Matt Bellany. Hello, Matt. Hi there. So I did a story recently

that was very illuminating for me. And apparently a lot of people in the community and the business were very happy to

read it based on the emails and texts and calls I've been getting. And it was about Netflix,

which has been topic A for a little bit now as they've run into troubles. For a long time, Matt,

as you well know, Netflix was like a little bit culty in a black box. You signed on to work there.

...