7 Questions You Ought to Ask Your Audience | Ep. #729

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 30 July 2018

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #729, Eric and Neil discuss 7 questions you ought to ask your audience. Tune in to hear what types of questions you should be asking. TIME-STAMPED SHOW NOTES [00:27] Today’s Topic: 7 Questions You Ought to Ask Your Audience [00:50] #1: Tell us all of the topics you are interested in regarding Marketing. [01:30] If you are covering food topics, ask your audience what their diet is based on. [01:45] You want to see who your audience is and how they skew (vegan, meat eaters, etc.). [02:07] #2: What else would you like to see on this page? [02:20] This will help you to understand what your page is lacking from the customer’s POV. [02:36] Under 30 responses is not enough data to make an effective change. [03:10] #3: What are you goals in the next year? [03:18] Use Surveymonkey for long form answers of this nature. Make a word cloud out of your responses. [03:58] #4: What did you think about X? (The product or service they purchased). [04:20] This will help you determine if things are working or if you need to improve. [04:51] #5: Why didn’t you buy? [05:00] There will be a huge contingent of people who didn’t purchase your product or service. This is an opportunity to find out why. [05:47] #6: Ask a question that determines the “pay point” of your audience. [07:14] By asking questions related to a problem, it will help you collect more leads and actionable information. [07:45] #7: Use a tool like TypeForm and send them down a question funnel. [08:07] That’s all for today! [08:10] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about seven questions you ought to ask your audience.
1:01.0	So before we get kicked off, it's really important that you're serving your
1:05.0	audience, which is what we're trying to do right now, trying to figure out who's in the audience, what you guys are looking for, what makes you tick.
1:10.5	It all starts with questions first, because Neil and I can make all these assumptions, but ultimately you
1:15.0	are all start with questions first because Neil and I can make all these assumptions but ultimately you are the audience you are the community it's our job to figure out how we can best serve you so I will kick off with number one so number, very simple. This is one of the questions in our
1:25.3	survey right now is tell us all the topics that you're interested in right now around
1:29.1	marketing. So it could be SEO whatever. We'll have a bunch of pre-filled, right, SEO, content marketing, paid advertising, and then we'll have a bunch of pre-filled, right,
1:32.5	SEO, content marketing, paid advertising,
	...

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