7 MORE Traffic Sources Every Online Marketer Needs to Know (Part 2)
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 3 March 2023
⏱️ 30 minutes
🧾️ Download transcript
Summary
On this episode of Perpetual Traffic, hosts Ralph Burns and Kasim Aslam discuss the benefits of having a podcast to build authority and credibility. While it may not be the biggest traffic source, podcasting can lead to speaking gigs and guest blog posts. The hosts emphasize the importance of guest podcasting on other shows to bring in leads almost instantly. They also provide basic steps for those new to social media and product sales, including understanding your target market and testing what works. Listeners are also told that a downloadable checklist will be available to help them apply this information.
IN THIS EPISODE, YOU'LL LEARN:
- 00:00:00 How To Strike Gold With Niche Marketing
- 00:03:08 My Battle Cry: The Riches Of Niche Marketing
- 00:04:47 Perpetual Traffic's Decreased Leads But Continued Authority Building Benefits
- 00:07:12 Podcasting For Business: Building Momentum Through Quality Content
- 00:08:51 Networking Gold: The Benefits of Podcasting
- 00:11:45 Juicing The Amazon Algorithm: A 99-Cent Solution To Outsmart Google
- 00:12:10 Authority Building And Traffic: The Benefits Of Releasing A Book
- 00:18:09 Speaking Engagements: A Powerful Tool For Digital Marketing
- 00:21:52 Paid Traffic And Social Ads: Understanding The Basics
- 00:23:43 Creating A Checklist For Driving Traffic To Your Website
Links and Resources:
- Perry Belcher Website
- Solutions 8 Checklist
- PT - How to use ChatGPT to Rank #1 on Google
- Hector Santiesteban on LinkedIn
- The Tim Ferris Show - Naval Ravikant
- Virtual Boss
- The 7 Critical Principles of Effective Digital Marketing
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
https://www.activecampaign.com/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:40.2 | but they pair it with display retargeting. |
| 0:43.4 | So you're hitting the audiences with a complete approach. |
| 0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
| 0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
... |
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