We're going to talk about seven marketing tools for the rest of 2023.

So we're going to keep this one simple.

First one, I'll start with the first one up here, Microsoft Clarity.

So they sponsored the last mastermind, they sponsored this podcast. They were great.

But the cool thing is they got this free CRO tool that will analyze how things are

performing on your website. So basically it will give you insights on how like they'll say

oh looks like you aren't getting that many clicks above the fold or maybe you should fix this

over here so they'll actually give you insights and it's a heat mapping it's a testing

tool that you can use. Also, they're adding a chat gPT-like feature where you can just ask questions about all the data that you have, right?

The reason they're doing this, like let's call us Spay-D-is-Bay at the end of the day. The reason this is free is they're just trying to collect a big corpus of data

for their own use cases down the road.

And because they're Microsoft.

They're what, a $3 trillion company and they can afford to do so.

Yeah, so and next tool I have for you guys is ad creative.

Aye. Imagine your paid ads and you're just like man I wish they would convert better. Well you got to test more creatives. It takes a lot of time and energy to create a lot of these creatives. They can end up whipping up thousands and thousands of variations for you using their formula to

figure out all right what is gonna convert the best and drive more clicks and

revenue while spending less money it's a great tool you should check it out if you haven't played with it.

Great way to just get more bang for the buck up from your paid advertising.

Three is Motion App. The good thing about Motion App is it allows you to have your paid media team and your creative team you can take a look at how all of your creative is performing so everyone's aligned on what actually works and what does it. So I think it's just motion app.com and I, we talk about on this podcast all the time,

the X factor when it comes to paid media now is creative.

So it's better to be aligned on that stuff.

Number four, Tido.

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