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Marketing School - Digital Marketing and Online Marketing Tips

7 Keys to Becoming a Successful Blogger | Ep. #241

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 29 March 2017

⏱️ 7 minutes

🧾️ Download transcript

Summary

In Episode #241, Eric and Neil discuss the 7 keys to becoming a successful blogger. They discuss Chris Coyier and Chalene Johnson—some of the most successful in this space—to see what makes their content stand apart. Tune in to find out practical tips and tools you can implement, today, that will take your blog to the next level. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Keys to Becoming a Successful Blogger 00:34 – Key #1: Consistency 00:39 – Chris Coyier from CSS-Tricks gets over 7 million visits per month—How did he get there? 01:05 – The key to success is consistency which maintains that high level of engagement 01:21 – Key #2: Stay ahead of the curve 01:42 – Don’t just match your competition — outshine the competition 02:07 – “Go above and beyond to succeed” 02:12 – Key #3: Promote your content 02:21 – Build relationships with your clientele 02:26 – Buzzsumo will help you find people creating similar content—work together 02:45 – Groove HQ has great insights into how you can promote your blog 03:03 – Key #4: Do NOT rewrite your content over and over again 03:20 – What will happen is one will rank well while the others won’t 03:45 – Key #5: Repurpose your content 03:49 – Chalene Johnson starts with Facebook Live, then a Q&A, and then directs you to blog posts 04:31 – Aleyda Solis has a content re-usage workflow chart that tells you how to repurpose 04:45 – Key #6: Don’t be afraid to be the first mover 05:00 – Eventually your topic will gain popularity and you will do well 05:10 – Even with greater authority as a writer, it’s still hard to overtake those who have put the content out there faster 05:30 – Key #7: It is all about the process—How are you going to scale it out? 05:53 – Choose your processes as it is your vision 05:57 – Refer to Quick Sprout or Neil Patel to help you find your right workflow process 06:03 – Content Marketing Institute is a great resource to find the right process for you 06:17 – That’s it for today’s episode! 3 Key Points: Don’t just match your competitors graphic to graphic or blog post to blog post—outshine the competition with what you offer. Promoting your content means building relationships with viewers and other bloggers who share your space. Set up your processes as you grow—it’s your vision, after all is said and done. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to

0:46.0

dream host or Google it find it check it out and it's a great way to improve your

0:50.8

low time.

0:51.8

Welcome to another episode of marketing school.

0:55.0

I'm Errit Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about seven keys to becoming a successful blogger.

1:01.0

So key number one, consistency. This is the same thing with any kind of content that you're producing. I remember having Chris Coyer from CSS Tricks. He's been running his CSS blog or you can call it a design or development blog for over 10 years and he gets over 7 million visits a month and I was like what's your secret? did you get there right because you know he

1:23.6

doesn't have many writers on staff for that property and he said the the secret was

1:28.9

well he's been consistent for over 10 years you know he's been basically

1:32.0

publishing almost every single day just writing

1:34.4

whatever's on his mind and boom because the design and dev community is so they're so

1:39.2

vibrant I mean I should say vibrant but they're very engaged that's why he has such a big audience, you know,

1:43.8

7 million pages is nothing to scoff at.

...

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