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Marketing School - Digital Marketing and Online Marketing Tips

7 Future-Proof SEO Techniques That’ll Scale Your Organic Traffic | Ep. #1451

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 22 July 2020

⏱️ 8 minutes

🧾️ Download transcript

Summary

In episode #1451, we share 7 future-proof SEO strategies to will help to scale your organic traffic. User experience will become increasingly important in how Google will rank pages, so be sure to create pages that are easy to navigate. Tune in to hear how you can track down effective long-tail keywords that will instantly boost your traffic.    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Future-Proof SEO Techniques That Will Scale Your Organic Traffic. [00:33] Pillar and power pages contribute to good user experiences. [00:52] Ensure that you are interlinking your related written content. [01:21] Create pages that are super user-friendly and all about their experience.  [02:15] Build links at scale by creating or buying a product or tool and give it away for free.  [02:51] Consider hiring a full-time developer once your business is up and running.   [03:04] Update your old content and pages that lose traffic to keep Google ranking it. [03:39] Be careful of updating content pieces that are no longer relevant.  [04:03] Think about finding and adding long-tail keywords to generate more traffic.  [04:50] Host as many of your website pages as possible on your CDN.  [05:45] Optimize your titles and meta descriptions by using Google Search Console.  [06:30] That’s it for today! [06:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Backlinko  Jimmy Daly Outgrow IndieMaker (formerly 1Kprojects) CodeCanyon  Clickflow  Cloudflare Google Search Console   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with

0:14.0

your instructors Neil Patel and Eric Sue.

0:19.2

All right guys before we start we got a special message from our sponsor.

0:24.0

If you want to rank higher on Google,

0:25.9

you got to look at your paid speed time.

0:28.5

The faster your website loads, the better off you are.

0:31.3

With Google's core vital update,

0:33.0

that makes it super, super important

0:34.8

to optimize your site for low time.

0:37.6

And one easy way to do it is use the host

0:40.0

that Eric and I use, Dreamhost.

0:42.0

So just go to Dream Host or Google it.

0:44.8

Find it, check it out, and it's a great way

0:47.0

to improve your low time.

0:49.2

Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.

0:55.0

And today we're going to talk about seven future-proof SEO techniques that will scale your organic traffic.

1:01.0

I'll go with number one. Number one pillar pages, power pages, these are

1:07.2

complete long-form pages that drive a good user experience, they give the user what they need, but they're also, again, they're comprehensive.

1:15.0

And so Brian Dean, also known as Blacklinko, he created the word power pages, but pillar pages, if you Google it, there's a really good piece by Jimmy Daly, D-A-L-Y.

1:26.1

But the whole idea here is that whenever you're creating a piece, you might, let's say I'm writing a piece on

1:30.5

SEO.

...

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