Hey everyone, welcome to the Jasmine Starshow. My name is Tammy, the Social Curator Creative

Director, and I'm here today to introduce Jasmine's conversation with Rick Mulready

in our Head of Strategy and Acquisition, Jade Hall. In this episode, Jasmine and Jade

Grillrich, who is the King of Pay Traffic on how we can improve our ad strategy for

Social Curator. They cover everything under the sun when it comes to acquiring and converting

leads from Facebook ads. This conversation is a little high level, but if you have ever

wanted a behind the scenes look at a multi-million dollar businesses ad strategy, you are in

for a treat. So let's listen in on Jasmine, Rick and Jade's conversation on Social Curators

ad strategy. Friends, I am so excited. I cannot have more of a privilege and honor to introduce

not just a brilliant mind and what I call a Facebook Instagram Sivan. I should just

say paid traffic Sivan. I'm lucky that this guy even considers me a friend, but I have

to back up. You know that when I invite people on the podcast, I really want a personal

connection because I want the podcast not to feel like a bunch of talking heads, but like

you're just joining us for coffee, a drink, or perhaps a conversation over lunch. Now,

I have to say that I first encountered our guest today in 2016, and I am sitting in

a hotel bedroom with a group of other really great amazing digital marketers and business

people, and I don't know the language that they're speaking. I was plopped into a room

where everybody was speaking business Japanese, and I'm just like, a regatto, no speak

of English here. Okay, so it was very difficult. It was very difficult. And I think I don't

know I could be wrong, but I looked like a little lost orphan and this guy goes out of his

way, and he's like, hey, you come sit at the cool kids table. I sit in the car. I'll

never forget. I'll never forget. I'm sitting in an Uber with Rick Mollready and his lovely

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