7 Deadly Facebook Ads Mistakes You Must Avoid in 2020 | Ep. #1334

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 27 March 2020

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1334, we discuss seven common mistakes people tend to make when it comes to Facebook ads. Selling through your educational content is a better strategy than simply directing prospects to your product page, and keeping your ads fresh and alternating them is sure to capture the attention of your target audience. Tune in to hear how video can help you achieve your Facebook marketing goals! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Deadly Facebook Ads Mistakes to Avoid in 2020. [00:36] Take advantage of lookalike audiences on Facebook. [01:29] Do not send customers back to the same landing page that they did not convert from. [02:18] Be sure to think through your funnel carefully. [03:23] Sell through your educational content rather than take people directly to a product page.[04:24] Keep your ads fresh by putting out new ones frequently and alternating them. [05:30] Don’t be afraid of using video ads – it outperforms image and text-based ones.[06:10] Ensure that you target broadly enough. [06:53] That’s it for today![06:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Olay Traffic and Funnels Sam Ovens Marie Forleo Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.2	instructors Neil Patel and Eric Sue.
0:18.6	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and
0:26.2	today we are going to talk about six deadly Facebook ads mistakes you must
0:30.6	avoid in 2020. So mistake number one is well if you aren't
0:37.7	taking advantage of look-alike audiences in this day and age, you're kind of behind the game because Facebook's algorithm is really good.
0:46.0	And when it comes to, you know, making a list of the people that have visited your site or people that have visited key web pages or people that have converted because you can
0:54.0	upload that as well you make the look-alike audiences and Facebook generally does a
0:57.2	pretty good job and in fact when I look at people's ads nowadays when I just
1:00.5	search you know why am I seeing this ad or I click on it a lot of them are just
1:04.3	using you know audiences similar to theirs right so they're basically using look-alike
1:07.9	audiences it seems like a very basic tactic but a lot of people still aren't
1:11.7	doing it they're just kind of targeting very narrow
1:14.8	audiences and you don't want to do that. You want to kind of open it up.
1:18.0	And I just changed the title of this podcast, a seven deadly Facebook ad mistakes, so you're going gonna have to give an extra one at the end.
1:25.0	Because I'm like, six is just like a too even of a number.
1:28.0	All right, so number two, a deadly mistake that we see people making is when they do the remarketing emails, they send people back to the same landing page that they originally already saw and didn't convert from.
1:41.5	If you do a pitch and someone doesn't convert, sending
1:43.8	them back to that same pitch usually doesn't work. So if your original website copy or
1:49.1	video, whatever it may be was, Statbase, very, and they didn't convert, you may want to try showing an ad and a
1:57.5	landing page that's more emotional, and vice versa. If your original page was more emotional emotional you may want to show an ad and
	...

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