7 Critical Marketing Roles For 2022 #1925

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 23 November 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1925, Neil and Eric discuss seven critical marketing roles for 2022. There are plenty of new trends that are predicted for 2022. Tune in to find out who you should hire to prepare your business for the rapidly changing marketing landscape! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Seven Critical Marketing Roles For 2022. [00:30] Why you need a data scientist more than any other role. [01:04] Why you should hire someone to repurpose your blog posts. [01:36] Find folks who can do translation work so that you can expand internationally. [01:57] The role of community in 2022 and why you need a community manager. [02:51] How a creative marketer can help you stand out. [03:01] How hiring a specialized content creator can help your business. [03:50] Finding someone who can take care of conversion optimization. [04:08] That’s it for today! [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use, Dreamhost.
0:42.2	So just go to Dreamhost or Google it, find it, check it out, and it's a great way to improve
0:47.7	your low time.
0:48.7	Today, we are going to talk about seven critical marketing roles for 2022.
0:55.8	So Neil, what is number one?
0:58.6	Number one is you need to have someone who is a data scientist with ads, increasing in
1:04.8	cost, marketing, taking longer to get.
1:07.2	You need someone who can give you data on things like LTV because you have to optimize for
1:13.1	the long game, optimizing for the short game of marketing doesn't work as well as it
1:16.8	used to two, three years ago, even a year or two ago, especially after COVID, prices
1:21.6	for advertising just skyrocketed.
1:23.9	So you need a data scientist person to just really help you optimize for your long game.
1:29.3	And to do that, you need to know your numbers really well because the last thing you want
	...

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