7 Creative Ways to Monetize Your Podcast | Ep. #969

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 27 March 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #969, we discuss 7 creative ways to monetize your podcast. Tune in to hear how you can actually make money from a podcast. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Creative Ways to Monetize Your Podcast [00:32] 1: Use advertising. [00:45] Some podcasts have ads before, during, and after the show. This is a great way to monetize. [01:10] Podcast attention is highly rated right now. [01:20] 2: Throw your own live event. [01:30] Charge admission. [01:58] People who listen to podcasts are often in a high income bracket. [02:11] MeUndies spends a third of their marketing budget on Podcasting. [02:30] 3: Subscriptions. [02:40] Asian Podcasters monetize through subscriptions. [03:16] 4: Sell info-products. [03:57] 5: Sponsorships and VIP experiences. [04:16] Our live event is sponsored and we are also offered premiere experiences at a cost, which is how we avoided charging people for the event itself. [04:27] 6: Affiliate commission. [04:45] Promote someone else’s product using a unique URL and get a kickback from the company you are promoting. [05:04] 7: Promote physical products. [05:15] One Podcaster promotes the Freedom Journal. [05:30] That’s a great income stream. [05:40] That’s it for today! [05:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:55.0	Welcome to another episode of marketing school. I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about seven creative ways to monetize your podcast.
1:01.0	So wait, number one one you can use advertising. So advertising is very
1:05.7	simple. I'm sure you listen to other podcasts if you don't if you might listen to
1:08.9	like the Tim Ferris podcast for example he has a he has different he has a let's call a pre-roll right that's before
1:16.1	the at the the content actually starts he does not have a mid-roll and he has a post-roll as well which
1:21.3	means at after the show right so before the show he
1:24.3	reads two ads and then at the very end he reads two ads as well and then that's how
1:28.9	he monetizes and then you can basically the CPS right now are cost per
1:32.4	thousand impressions are
	...

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