meta_pixel
Tapesearch Logo
Log in
Perpetual Traffic

7 Astonishing Digital Marketing Predictions for 2024

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

0.00 Ratings

🗓️ 19 December 2023

⏱️ 45 minutes

🧾️ Download transcript

Summary

Ralph and Kasim reveal what’s in store for digital marketing in 2024. They talk about how paid media might collapse, how influencer marketing will dominate, and how branding and content creation will be crucial. They also explore the pros and cons of podcasting, and the impact of agency consolidation. Plus, they give you some handy tips and strategies to help you adapt and thrive in the changing digital marketing landscape and reach your company’s vision.

Chapters:

  • 00:00:00 - 7 Astonishing Digital Marketing Predictions for 2024
  • 00:01:06 - How to Use Bundling to Increase the Value of Your Content
  • 00:08:49 - Why Influencer Marketing Will Be More Effective and Popular in 2024
  • 00:19:38 - How Podcasts Can Help You Build Trust and Authority with Your Audience
  • 00:25:13 - How Agency Consolidation Will Affect the Digital Marketing Industry
  • 00:26:48 - How to Protect Your Business from Unreliable or Insolvent Agencies
  • 00:28:33 - How to Deal with Technical Issues and Glitches on Your Podcast
  • 00:35:39 - Why Info Marketing Will Become Obsolete and What to Do Instead
  • 00:39:03 - Conclusion and Key Takeaways

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:40.2

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.