On a recent Monday morning I found myself comparing aromatic notes with a true

connoisseur of sorts. When you're in this business you know you have a lot of

opportunities to smell things.

They each have a very unique aroma.

I've often thought to describe it the way wine is described.

Mountain Lion is my favorite. It has a very unique burnt

umber smell.

The wolf has the darkest color. The smell is rich and it has, I would say, notes of earth.

You make it sound so great.

Well, I can't help it, you know, in a crude way.

To me, it's the smell of money.

This expert... To me it's the smell of money.

This expert, Smeller, his name is Ken Johnson, but in certain circles, he goes by a different moniker.

Well, I'm known as the P-man. I started and operate predator P.com.

Johnson sells a product that is generated every day in huge quantities. Most of us think of it as waste, but where one man sees

animal urine, another man sees treasure.

It's really the ultimate recycling.

It's really the ultimate recycling. It takes something that would normally be just disposed of

and put it to work in a way that's natural. of I'm Zachary Krakit. Today, animal urine.

As a kid in New Jersey, Ken Johnson loved the outdoors.

The first chance he got, he moved to one of America's most rugged states to study forestry at the University of Maine.

After school, he stayed up there. He found his way into the ad business and

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