When you feel like you’ve reached your limit, you’re only 40% there. How often do you listen to your body when it says, “I’m done?” We get tired, our muscles get sore, so we throw in the towel. We’re wired to stop every time we start to feel pain. But if we ignore that, we can push ourselves to a new limit. Unless you get uncomfortable, you won’t know what you’re really capable of. That’s why I’m excited to revisit a conversation I had with a new friend who is always pushing himself to the next level: Jesse Itzler. Jesse is ultramarathon runner who is also a bestselling author, award-winning rapper, and an original partner for ZICO coconut water. He is the co-founder of Marquis Jets and a co-owner of the NBA’s Atlanta Hawks. Jesse was able to take on everything in his life by putting himself first. Like Jesse says in this episode, “So much of business is a reflection of you, and so many of us don’t invest in ourselves.” Learn how to push yourself past your limit to achieve what you never thought possible on Episode 699. In This Episode You Will Learn: About the 40% Rule (1:42) The one time Jesse reached his limit (3:20) How Jesse gained control of his time (4:47) Why Jesse sets aside 3 hours of his day for himself (5:34)