#699: Being real about synthetic personas with Narek Vandanyan, Prelaunch

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 4 July 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

Marketers spend a fortune trying to understand their audience, conducting surveys, focus groups, and market research—but what if they could just ask their ideal customer directly? With synthetic personas, that’s now possible. But how reliable are they? And how far can we really take this technology? Joining me today is Narek Vardanyan, CEO of Prelaunch.com, a platform focused on helping businesses validate their ideas before launching. Prelaunch.com recently introduced Customer Persona, an innovative tool that allows marketers to chat with AI-generated personas built on real audience data. About Narek Vardanyan I founded my marketing agency, TCF, in 2017, after my first eBook “57 Secrets of Crowdfunding” became the crowdfunding bestseller on Amazon.In the years that followed, I grew TCF to over 100 team members, making it the world’s biggest crowdfunding marketing agency. We’ve managed dozens of million-dollar campaigns, and helped creators launch successful brands. Many of these became the most funded campaigns in their categories.Our team is now focused on building an ecosystem of companies and platforms that help creators from all over the world bring their innovations to life. Resources Prelaunch: https://www.prelaunch.com https://www.prelaunch.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	What if your customer experience and culture strategy didn't just create value but actually funded your growth?
0:05.5	I'm inviting you to join me in a powerful mastermind group.
0:08.5	I'm co-leading with Journey Spark Consulting.
0:11.0	It's called the CX and Culture Connection, creating a self-funding growth flywheel.
0:16.0	And it brings together CX and culture leaders who want to drive change, build stronger internal collaboration,
0:22.2	and actually reinvest efficiency savings into growth driving initiatives. This isn't just theory.
0:27.6	You'll get monthly virtual sessions, one-on-one coaching, quarterly workshops, and access to
0:32.5	the value accelerator tools focused on strategy, cultural alignment, and voice of customer. Plus, you'll connect with
0:38.7	leaders across functions, from marketing to product to ops, who are facing the same challenges
0:43.6	and pushing towards the same goals. Up to four team members can participate from your organization,
0:48.6	so you're building alignment while building momentum. Want in? Learn more and sign up at
0:53.6	journey spark consulting.com slash mastermind.
0:57.6	That's journey spark consulting.com slash mastermind. Let's turn your CX investment into a growth engine.
1:05.1	The Agile brand. Welcome to Season 7 of the Agile brand, where we discuss the trends and topics
1:19.2	marketing leaders need to know.
1:21.2	Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore
1:26.7	marketing technology,
1:28.2	AI, e-commerce, and whatever's next for the Omnichannel customer experience.
1:33.4	Together we'll discover what it takes to create an agile brand, built for today and tomorrow,
1:37.8	and built for customers, employees, and continued business growth.
1:42.2	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.
1:48.0	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services,
	...

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