698. How to Price Your Products for Profit: A Proven Formula for Scaling Your Product-Based Business
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 9 June 2025
⏱️ 21 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Hey there, Product Bosses! Have you ever looked at your pricing and thought, “There’s no way I can make money like this”? You’re not alone—and the truth is, most product-based business owners aren’t priced to scale. Whether you're selling on Etsy, Amazon, in-person markets, or your own website, if your pricing doesn’t support growth, it’s going to feel like you’re constantly spinning your wheels.
In this episode, I’m breaking down the common pricing mistakes that are keeping you from profit. We’ll cover why setting your prices based on “what feels fair” or what your competitors charge is a recipe for burnout. I also share the exact formula I teach inside my programs that works across all sales channels—from wholesale to direct-to-consumer—and how you can start applying it today.
If you’re tired of feeling like your business is running you, this episode will show you how to take control of your pricing, boost your margins, and finally build a business that grows with you—not against you.
Key Takeaways:
This episode is your roadmap to:
- Understanding the real reason your pricing isn’t working—and how to fix it.
- Using a proven pricing formula that allows you to grow across multiple platforms.
- Building margins that support ads, discounts, and sustainable profit.
Resources:
- Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp. Sign up now to turn your visibility into sales!
- Join our mailing list for access to additional training and support to turn your business into the best it can be.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this Episode:
Instacart
Discover more about how Instacart can work for you!
Gloci
Use Code JACQUELINESNYDER to get 15% OFF your order!
Transcript
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| 0:00.0 | Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow |
| 0:07.6 | thousands of product-based businesses, even one of my own. And over the last 20 years, I've seen |
| 0:13.3 | behind the scenes of businesses just like yours. Whether they are makers, manufacturers, |
| 0:18.8 | artists, or food and beverage businesses, I have spent |
| 0:21.6 | so many hours studying it all. I've discovered what makes them successful, what mistakes they |
| 0:27.5 | could have avoided, how did they turn their ideas into successful business, and what are the |
| 0:33.0 | strategies that they have used to make more sales and be discovered by more customers. And this is what this show |
| 0:39.6 | is all about. Whether you're just starting out or you're looking to become a million dollar product boss, |
| 0:44.7 | I'm here to give you the permission to chase your dreams, no matter how big or small. All you need is the |
| 0:51.2 | right mindset, a little courage, strategy, and support, and you too can be |
| 0:55.8 | the next million dollar product boss. Let's do this. Oh my goodness, friends, if you are anything |
| 1:02.4 | like me, you probably spend more time running errands than running your business. Am I right? |
| 1:06.6 | Like everything needs something. We got to run around. And I knew that this was like a major issue |
| 1:11.5 | from me back in the day, which is why I decided to get help where I could. And I decided to let |
| 1:17.2 | Instacart handle all of my grocery shopping. So I no longer had to worry about running all the errands |
| 1:22.2 | and having to run out and get more almond milk from my lotches. Rather, I was like, you know what? |
| 1:26.2 | We're just going to let Instacart handle that. So I want you to imagine skipping the store and getting back to designing, |
| 1:31.3 | packaging orders, making, or maybe actually taking a break, even a nap. Remember those? Okay, |
| 1:36.5 | so with Instacart, you can get groceries and essentials delivered in as fast as an hour, |
| 1:40.8 | so you can focus on growing your business without sacrificing a meal. Plus, less |
| 1:44.3 | stress and more focus. And here's a tip. I've actually used Instacart before to order gifts from my |
| 1:48.8 | daughter's friend's birthday parties because I haven't had time to run out and get presents. And I've been |
... |
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