695. "What To Do When You Get Knocked Off on Amazon" | Live Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 29 May 2025
⏱️ 25 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Welcome back, Product Bosses! In this episode, I coach the amazing Sherinata, founder of Karelia Creations, a brand that makes stunning Shungite jewelry and EMF protection products. She’s built a solid Amazon presence—but recently took a massive hit when her best-selling product was knocked off by her former manufacturer. Yep, it’s as bad as it sounds.
We dive deep into what to do when you're copied and how to stay focused when your business gets shaken. I help Sherinata get clarity by revisiting her best sellers, identifying her true ideal customer, and refining her product positioning to stand out stronger than ever. This is about more than recovery—it’s about reinvention.
If you’re facing a business roadblock—or fearing you might one day—this episode will give you the confidence and tools to keep going. Because when your brand is clear and strong, no knockoff can take your place. Let’s dig in.
Resources:
- Learn more about Karelia Creations https://kareliacreations.com/.
- Follow Sherinata and Karelia Creations on Instagram by clicking here.
- Join our mailing list for access to additional training and support to turn your business into the best it can be.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this Episode:
Instacart
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Gloci
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Transcript
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| 0:00.0 | Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow |
| 0:07.6 | thousands of product-based businesses, even one of my own. And over the last 20 years, |
| 0:12.7 | I've seen behind the scenes of businesses just like yours. Whether they are makers, |
| 0:17.9 | manufacturers, artists, or food and beverage businesses, I have spent |
| 0:21.6 | so many hours studying it all. I've discovered what makes them successful, what mistakes they |
| 0:27.5 | could have avoided, how did they turn their ideas into successful business, and what are the |
| 0:33.0 | strategies that they have used to make more sales and be discovered by more customers. |
| 0:40.5 | And this is what this show is all about. |
| 0:44.6 | Whether you're just starting out or you're looking to become a million dollar product boss, |
| 0:49.4 | I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 0:55.8 | All you need is the right mindset, a little courage, strategy, and support, and you too can be the next million dollar product boss. Let's do this. Hey, hey, and welcome back to another episode of |
| 1:03.0 | the product boss podcast. I'm your host, Jacqueline Snyder, and I am here because I fully believe |
| 1:09.0 | that you all can make incredible lives, businesses. You can fund those |
| 1:15.5 | lives with your businesses of making physical products. Right. So whether you're a maker, |
| 1:20.5 | whether you manufacture, maybe you're sourcing goods, maybe you have a brick and mortar, |
| 1:23.8 | a food company, a CPG company, whatever it is. Some of the richest self-made women |
| 1:28.9 | out there are product bosses. They started with physical product. I mean, look at Sol de Janeiro or |
| 1:35.1 | Kendra Scott jewelry. I mean, Kendra Scott is one of the wealthiest self-made women out there. |
| 1:40.2 | Hello, Sarah Blakely, right? Jamie Kernelima, Susie Weisschman. |
| 1:44.9 | I mean, I am here to stand for you to know that you can have beautiful, amazing, |
| 1:50.2 | creative ideas and you can bring those ideas to life in terms of physical product. |
| 1:55.5 | It could be a candle company, a jewelry company, skin care. |
... |
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