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The Product Boss Podcast

694. Selling Your Physical Products Isn’t Manipulation—It’s an Act of Service

The Product Boss Podcast

Jacqueline Snyder

Marketing, Entrepreneurship, Business

4.8912 Ratings

🗓️ 26 May 2025

⏱️ 12 minutes

🧾️ Download transcript

Summary

Hey hey, Product Bosses! Let’s talk about something that so many product-based business owners feel but don’t always admit: the fear that selling is somehow sleazy. Maybe you’ve hesitated to send that email, post on social, or make the offer because you didn’t want to come off pushy. I’ve been there—and I’ve heard it over and over again from our students. But here’s the truth I want you to take in today: selling isn’t manipulation, it’s service.

In this episode, I walk you through how to shift from shame to service by seeing selling not as something you do to someone, but for them. When you truly understand your customer’s needs, when your product solves a problem or fulfills a desire, not sharing it becomes the real disservice. You’ll hear me share real examples, practical mindset shifts, and how to align your brand and message so your product speaks directly to your ideal customer’s heart.

If you’re ready to stop hiding and start selling with purpose, this episode will speak right to your soul. Let’s build that bridge between your customer and your product—because the solution they need might be the one you’re afraid to offer. And if you want to go even deeper, doors are open to Standout Society! I’d love to welcome you in.

Resources:

  • Join me inside Standout Society and get the clarity your business deserves.
  • Join our mailing list for access to additional training and support to turn your business into the best it can be.
  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:


Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more


Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order! 

Click here to shop now!

Transcript

Click on a timestamp to play from that location

0:00.0

Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow

0:07.6

thousands of product-based businesses, even one of my own. And over the last 20 years, I've seen

0:13.3

behind the scenes of businesses just like yours. Whether they are makers, manufacturers,

0:18.8

artists, or food and beverage businesses, I have spent

0:21.6

so many hours studying it all. I've discovered what makes them successful, what mistakes they

0:27.5

could have avoided, how did they turn their ideas into successful business, and what are the

0:33.0

strategies that they have used to make more sales and be discovered by more customers. And this is what this show

0:39.6

is all about. Whether you're just starting out or you're looking to become a million dollar product boss,

0:44.7

I'm here to give you the permission to chase your dreams, no matter how big or small. All you need is the

0:51.2

right mindset, a little courage, strategy, and support, and you too can be the next

0:56.3

million dollar product boss. Let's do this. Oh my goodness, friends, if you are anything like me,

1:03.2

you probably spend more time running errands than running your business. Am I right? Like everything needs

1:07.7

something. We got to run around. And I knew that this was like a major issue from me back in the day, which is why I decided

1:14.2

to get help where I could.

1:16.2

And I decided to let Instacart handle all of my grocery shopping.

1:19.8

So I no longer had to worry about running all the errands and having to run out and get more

1:23.5

almond milk from my lotches.

1:25.2

Rather, I was like, you know what?

1:26.2

We're just going to let Instacart handle that. So I want you to imagine skipping the store and getting back to designing,

1:31.4

packaging orders, making, or maybe actually taking a break, even a nap. Remember those? Okay, so with

1:36.8

Instacart, you can get groceries and essentials delivered in as fast as an hour so you can focus

1:41.5

on growing your business without sacrificing a meal. Plus, less stress and more focus. And here's a tip. I've actually used Instacart before to order

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