690: High Ticket vs. Low Ticket Offers – Which One is Right For You?

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 26 July 2023

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

Recently, I was on a Mastermind Call with a group of moms, all entrepreneurs, who were exploring different business offers. During the discussion, one of the women raised the question of whether to pursue a high-ticket, high-touch approach or a low-ticket, low-touch approach to serving clients. Like many entrepreneurs, this is a decision I've grappled with in various businesses throughout my career, so I’m eager for us to talk about it today. It certainly sparked a great conversation amongst the women in my mastermind group so let’s bring it to today’s show! We’re going to chat about the pros and cons of each type of offer, examples for various industries to get your wheels turning, and how to determine the best offer for your business based on the season you’re currently in. Click play NOW to decide which is right for you: high or low ticket offers! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOW NOTES: https://www.jennakutcherblog.com/highvslow

Transcript

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0:00.0	What I love about low-ticket low-touch offers is that I can be so intentional on the
0:06.9	front end of how I create these offers to help deliver results on the back end without
0:13.0	requiring a lot of effort on my part.
0:16.0	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers,
0:21.2	and helping you to navigate both the messy and the magical seasons of this thing called
0:25.4	life.
0:26.4	Small-town Mama who took a $300 camera grew a successful photo-biz and now I work from
0:31.2	home in Rema 7 figure online business.
0:33.5	I teach you the tried and true secrets to building a career you adore.
0:37.5	Shia away from the real talk?
0:39.0	No way.
0:40.0	Money, hardship, growth, loss, and marketing are all topics we discuss here.
0:43.9	Think of this as your one-stop shop for happy hour with a gal pal mixed with business
0:47.9	school.
0:48.9	Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged
0:52.2	while you learn.
0:53.5	This is the Gold Digger Podcast.
0:56.4	This episode is inspired by a recent debate I was having with some other incredible CEOs
1:03.3	and moms.
1:05.0	So one thing about me that you need to know is I love being a community with other people
1:09.5	who are in a similar stage of life or business and my friend Natalie Ellis started this
1:14.4	mastermind called CEO Mama and I joined this year and it's been awesome to just connect
	...

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