I was fired for my job as an assistant media planner because I wasn't passionate about the work I was doing and I wasn't good at my job.

I went right to my brother's office crying from being fired and he said, go home, bake your cupcakes.

We'll start a business out of it.

From ABC, it's no limits.

I'm Rebecca Jarvis and each week we're talking to the most bold and influential women playing at the top of their game,

trying to demystify success and what it really takes to get there in all the tradeoffs.

Whether you're looking for answers or you just want to hear a good story, you're in the right place.

On today's episode, when Melissa Benichet was fired from her job as a media planner, she didn't

know what to do with herself. It's not that media planning was her dream job, but the law stung.

So she called her brother and he gave her some advice.

Go home and do what you love.

Her favorite hobby, baking.

It wasn't long before the 24-year-old launched what became a multi-million dollar business.

Here's the story of Baked by Melissa.

Melissa Ben-Ashea, welcome to No Limits. Thank you for having me. I'm thrilled to

have you. You have such an interesting story. So take us back to 24 years old. You've just been

fired. I was fired for my job as an assistant media planner because I wasn't passionate about the

work I was doing and I wasn't good at my job.

I went right to my brother's office crying from being fired and he said, go home, bake your

cupcakes, we'll start a business out of it. First of all, you believed your brother when he said,

this is going to be a business. I always wanted to go into business with my brother. He's an entrepreneur. We're a very

entrepreneurial family, and that was a goal. At the time, I was making my tie-dye cupcakes for everyone and

...