You know what I come across the most is that people spend too much time on some simple decisions that you're faced with right up front.

So worrying about the look and feel, but not thinking about other elements of your customer's experience.

So their buying experience needs to be great. The return experience

needs to be great. There are actual business operations that need to be seamless or you are going

to spend a lot of money on a beautiful site. You'll get a few people to check out and nobody to return.

Welcome to the Startup CPG podcast. I'm your host, Jesse Freytag. It's November and we're entering the biggest online

shopping season of the year in the U.S. How is your e-commerce site functioning? Or are you thinking

about launching a new website? Black Friday is in a few weeks, so hopefully you can take away some

actionable tips for the upcoming holiday months, or this can help you start

thinking through your 2023 website planning.

Here to help us navigate the topic of building a high converting e-commerce website today

is Kelly Ferris, Director of Sales for Small Business at Big Commerce.

Big Commerce is a leading e-commerce software platform that enables companies of all sizes to sell physical and digital goods online.

Listen in as Kelly shares about the definition of a high converting website,

how to build trust with customers, considerations for collecting reviews, best practices for structuring your website, key elements of a great

homepage design and product pages, considerations for choosing an e-commerce platform and the different

types of platforms out there, advice on when and how to engage agencies, and more. Before we hear from Kelly, I want to share more.

Before we hear from Kelly, I want to share more about Mondleys International's Snack Futures Co-Lab Program because applications are still open but closing soon.

Everybody Eat is a co-lab program alum with their everybody-friendly, clean, gluten-free, plant-based,

snack thins, crisp breads, and more. And here's co-founder Trish about the friends and network

that they found. It's really hard to find a group of people where you feel supported, that you

can ask questions. We're leaving with friends for life,

...