This is the way I heard it.

It would be fair to say that Eugene made a fortune in makeup.

It would be equally fair to say that Eugene craved his mother's approval,

but it would not be fair to say that Eugene's mother was impressed by the $10 million

check her son just handed her. This is very nice Eugene, but tell me, what's next?

Eugene sighed and smiled, and spied of himself. When he was a teenager, he had mastered four separate languages.

Flora had smiled then and said, that's very impressive, son. What's next?

When he expressed an interest in art, she got him canvases and paints, and Eugene created a

series of beautiful landscapes and portraits. These are lovely, son. What's next?

When he expressed an interest in music, she got him a guitar, which he quickly mastered.

Oh, that sounds lovely, son. What's next?

When he mastered a few card tricks and simple illusions, his mother encouraged him to go farther.

So Eugene became a magician. Still, his mother wondered what was next.

And now, after jumping headlong into a brutally competitive industry,

Eugene had finally made a fortune in makeup of all things.

And the $10 million check he presented to his mom was proof positive that a constant willingness

to reinvent himself had finally paid off. But Flora Klein returned the check to her son

and repeated the same question. What's next, Eugene? What's next?

Truth is, Flora was not unimpressed with her son's success. In fact, she was very proud of Eugene's

boundless creativity. It's just that Flora preferred to look forward. And she also knew something

about cosmetics that her son did not. As a former beautician, Flora knew that the right makeup

properly applied was worth more than $10 million. Much, much more.

...