687. “How to Fix Your Product Lineup and Get Consistent Sales” | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 1 May 2025
⏱️ 60 minutes
🧾️ Download transcript
Summary
Hey hey, Product Bosses! If you’ve been struggling with inconsistent sales and wondering if your product lineup is part of the problem, this episode is for you. I’m joined by Caley Morris, the founder of Caley-Beth, a Toronto-based body care brand known for its soap-free, zero-waste products. While Caley has seen great traction in in-person markets, she’s now ready to create more steady income through online and wholesale channels—but isn’t sure where to start.
Together, we dive into her lineup and simplify the path forward. I coach Caley through the power of narrowing down to her five “hero” products and cutting out the distractions. We also shift her messaging from confusing product features like “soap-free” to customer-centered hooks like “better than soap.” These small but mighty changes create clarity, elevate her brand, and make buying easy for her audience.
If your business feels like a digital department store or if your messaging isn't landing with customers, tune in. This episode is packed with actionable advice to help you clean up your product offerings, elevate your marketing, and finally experience consistent sales.
Resources:
- Learn more about Caley-Beth’s products here.
- Follow Caley-Beth on Instagram by clicking here.
- Join our mailing list for access to additional training and support to turn your business into the best it can be.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this Episode:
Instacart
Discover more about how Instacart can work for you!
Gloci
Use Code JACQUELINESNYDER to get 15% OFF your order!
Transcript
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| 0:00.0 | Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow |
| 0:07.6 | thousands of product-based businesses, even one of my own. And over the last 20 years, |
| 0:12.6 | I've seen behind the scenes of businesses just like yours. Whether they are makers, |
| 0:17.9 | manufacturers, artists, or food and beverage businesses, I have spent so many |
| 0:22.4 | hours studying it all. I've discovered what makes them successful, what mistakes they could have |
| 0:27.8 | avoided, how did they turn their ideas into successful business, and what are the strategies |
| 0:33.3 | that they have used to make more sales and be discovered by more customers. And this is what this show |
| 0:39.6 | is all about. Whether you're just starting out or you're looking to become a million dollar product boss, |
| 0:44.9 | I'm here to give you the permission to chase your dreams, no matter how big or small. All you need is |
| 0:51.1 | the right mindset, a little courage, strategy, and support, and you too can be |
| 0:55.8 | the next million dollar product boss. Let's do this. Oh my goodness, friends, if you are anything like me, |
| 1:02.8 | you probably spend more time running errands than running your business. Am I right? Like everything needs |
| 1:07.2 | something. We got to run around. And I knew that this was like a major issue |
| 1:11.1 | from me back in the day, which is why I decided to get help where I could. And I decided to let |
| 1:16.8 | Instacart handle all of my grocery shopping. So I no longer had to worry about running all the errands |
| 1:21.8 | and having to run out and get more almond milk from my lachase. Rather, I was like, you know what, |
| 1:25.8 | we're just going to let Instacart handle that. So I want you to imagine skipping the store and getting back to designing, packaging orders, |
| 1:31.9 | making, or maybe actually taking a break, even a nap. Remember those? Okay, so with Instacart, |
| 1:37.0 | you can get groceries and essentials delivered in as fast as an hour so you can focus on growing |
| 1:41.4 | your business without sacrificing a meal. Plus, less stress and more focus. And here's a tip. I've actually used Instacart before to order gifts from my |
| 1:48.5 | daughter's friend's birthday parties because I haven't had time to run out and get presents. And I've |
| 1:52.7 | been able to get the packaging, like the gift bag and the gift like, hello, Sephora, delivered to my |
... |
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