685. “Struggling with Slow Sales? How to Focus on Bestsellers and Find Loyal Customers” | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 24 April 2025
⏱️ 65 minutes
🧾️ Download transcript
Summary
Hey hey, Product Bosses! We’re pressing play again on one of our most impactful coaching sessions—because the strategies we uncovered here are truly timeless.
Do you ever feel like you’re offering so many products but aren’t sure what’s really sticking? You’re not alone. In this coaching session, I sit down with Ashleigh, the founder of Teal Meal, a brand creating eco-friendly, non-toxic baby products like silicone sippy cups, bowls, and utensils. Ashleigh came into this session feeling overwhelmed by her wide product range and low monthly sales—and she was ready for clarity and focus.
Together, we dig into why leaning into your best sellers is the fastest way to simplify your business and grow your revenue. I walk Ashleigh through how to identify her ideal customer—hint: it’s the first-time mom who wants clean, safe, and beautifully designed products—and how to speak directly to her through clear, benefit-focused messaging.
If you’ve ever felt unsure of how to convert social media traction into real sales or wondered if you’re spreading yourself too thin, this episode will feel like the reset you didn’t know you needed. Sometimes going back to your best sellers is exactly how you move forward.
Resources:
- Learn more about Teal Meal here.
- Follow Ashleigh and Teal Meal on Instagram by clicking here.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this Episode:
Instacart
Discover more about how Instacart can work for you!
Gloci
Use Code JACQUELINESNYDER to get 15% OFF your order!
Transcript
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| 0:00.0 | Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow |
| 0:07.6 | thousands of product-based businesses, even one of my own. And over the last 20 years, |
| 0:12.6 | I've seen behind the scenes of businesses just like yours. Whether they are makers, |
| 0:17.9 | manufacturers, artists, or food and beverage businesses, I have spent |
| 0:21.6 | so many hours studying it all. I've discovered what makes them successful, what mistakes they |
| 0:27.5 | could have avoided, how did they turn their ideas into successful business, and what are the |
| 0:33.0 | strategies that they have used to make more sales and be discovered by more customers. And this is what this show |
| 0:39.6 | is all about. Whether you're just starting out or you're looking to become a million dollar product boss, |
| 0:44.7 | I'm here to give you the permission to chase your dreams, no matter how big or small. All you need is |
| 0:51.1 | the right mindset, a little courage, strategy, and support, and you too can be |
| 0:55.8 | the next million dollar product boss. Let's do this. Oh my goodness, friends. If you are anything |
| 1:02.5 | like me, you probably spend more time running errands than running your business. Am I right? |
| 1:06.6 | Like everything needs something. We got to run around. And I knew that this was like a major issue from me back in the day, which is why I decided |
| 1:14.2 | to get help where I could. |
| 1:16.1 | And I decided to let Instacart handle all of my grocery shopping. |
| 1:19.8 | So I no longer had to worry about running all the errands and having to run out and get more |
| 1:23.5 | almond milk from my lachase. |
| 1:25.2 | Rather, I was like, you know what? |
| 1:26.2 | We're just going to let Instacart handle that. So I want you to imagine skipping the store and getting back to designing, |
| 1:31.4 | packaging orders, making, or maybe actually taking a break, even a nap. Remember those? Okay, so with |
| 1:36.8 | Instacart, you can get groceries and essentials delivered in as fast as an hour so you can focus |
| 1:41.6 | on growing your business without sacrificing a meal. Plus, less stress and more focus. And here's a tip. I've actually used Instacart before to order |
... |
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