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The Agile Brand with Greg Kihlstrom

#683: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

52.7K Ratings

🗓️ 30 May 2025

⏱️ 23 minutes

🧾️ Download transcript

Summary

My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue KeithSue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com https://www.landrumtalentsolutions.com This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0

Your brand may be staying on top of current trends, but are you agile enough to stay relevant,

0:04.6

resilient, and successful as customers, competition, and the world continues to change at a

0:10.4

breakneck pace. I'm thrilled to share the newly revised version of my first book, The Agile

0:15.7

Brand. I'm calling it the Agile Brand Revisited. It's been updated to reflect our continually changing world,

0:22.1

and it provides seven principles that form the backbone of an Agile brand, offering detailed

0:26.8

insights and actionable steps for incorporating them into your business strategy. This is the book

0:31.9

that started it all, and I'm excited to share it with you. It's now available in print and digital

0:36.4

formats and available everywhere.

0:38.3

Learn more by going to the Agile Brand Guide website at www.adagelbrand guide.com.

0:44.3

The Agile Brand

0:48.3

Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing leaders need to know.

1:00.3

Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing technology, AI, e-commerce, and whatever's next for the Omnichannel customer experience.

1:12.6

Together we'll discover what it takes to create an Agile brand, built for today and tomorrow,

1:16.6

and built for customers, employees, and continued business growth.

1:20.6

I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.

1:32.4

The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services, talent services, and real-world application. For more information, go to

1:38.0

T-EK Systems.com. To make sure you always get the latest episodes, please hit subscribe on the app

1:44.1

you listen to podcasts on and leave us a rating so others can find us as well.

1:48.6

And now on to the show.

1:52.3

This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions.

1:59.6

My guest today has been keeping us up to date with

2:01.8

the current state of hiring for marketers on a quarterly basis, which has taken us on quite a

...

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