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The Joe Rogan Experience

#678 - Jonathan Ward

The Joe Rogan Experience

Joe Rogan

Comedy

4.6228.6K Ratings

🗓️ 6 August 2015

⏱️ 122 minutes

🧾️ Download transcript

Summary

Jonathan Ward is the owner of ICON and a designer and creator of coach-built premium automobiles. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Boom, all right. I love when I see something online where I see someone who takes the idea of fixing something or reengineering something and just goes so far out there.

0:14.4

Something totally irrational.

0:15.7

You go, who is this fucking crazy guy?

0:19.4

I saw, I think the first thing I saw was your bronco, the icon bronco, which is just you took a car, which is the Ford

0:27.9

Bronco, the 60s and early 70s versions, which are know this kind of it's a cool old car a

0:37.2

lot of people take the tops off of them and they're always kind of rickety and

0:40.3

funky looking and you just engineered this thing to the end degree with these these

0:47.8

billet door openers and the way you have the step comes out when you I'm like who the fuck is this guy and so then I start going into your

0:56.5

your website and the two different companies TLC where you take old land cruisers and reengineer those and put modern engines and suspensions.

1:06.0

And I'm like, what? I just love that someone like you is out there.

1:10.0

Sweet, thank you.

1:11.0

Yeah, it's because I had no investors that were smarter than me that said, you're

1:15.0

because I had no investors that were smarter than me that said you're fucked hard don't even do this bad business.

1:17.0

Well they were wrong though.

1:19.0

They were wrong obviously I mean your shop is enormous there's like a beehive, people are constantly buzzing around

1:25.5

their working.

1:26.5

You've got a hundred different projects going concurrently.

1:29.8

The Bronco build, what do you say, a three-year wait list right now?

1:32.8

Yeah we've sold 62 of them so far and delivery dates unfortunately are running like

1:37.8

late third quarter 2018 which sucks it drives me nuts.

1:41.8

Is there anything you can do to ramp that up?

1:43.6

You would have to just have like four or five of those giant warehouses.

...

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