677: Optimizing Your LinkedIn for Maximum Opportunities with Donna Serdula

How to Be Awesome at Your Job

How to be Awesome at Your Job

Sharpening, Self-improvement, Meaning, Winning, Development, Money, Interview, Writing, Health & Fitness, Speaking, Mental Health, Success, Wins, Fun, Skills, Business, Careers, Training, Education, Collaboration, Decisions, Career, Selfhelp, Mockaitis, Thinking

4.5 • 1.1K Ratings

🗓️ 17 June 2021

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Donna Serdula breaks down her four-point methodology for getting the most out of LinkedIn.

— YOU’LL LEARN —

1) The crucial first step to building a solid LinkedIn presence

2) How to dramatically increase your reach with keywords

3) The simplest way to grow your network tenfold

Subscribe or visit AwesomeAtYourJob.com/ep677 for clickable versions of the links below.

— ABOUT DONNA —

Donna Serdula pioneered the concept of LinkedIn profile optimisation, realising early on that the LinkedIn profile was so much more than just an online resume.

A job change in 2006 led her back to LinkedIn as Donna looked for tools to help her build a sales territory. It was during this time she had her LinkedIn epiphany and forged her LinkedIn 4 point methodology. By integrating LinkedIn into her sales process, she found tremendous success.

In 2009, she walked away from her successful sales career and founded Vision Board Media and LinkedIn-Makeover.com.

She is the author of the book LinkedIn Profile Optimization For Dummies, published by Wiley.

Donna has been featured on Forbes, Business Insider, Time’s Money Section, Wall Street Journal’s Market Watch, LA Times, NBC, SiriusXM Radio’s The Focus Group, and many other news outlets.

• Donna’s LinkedIn: Donna Serdula

• Donna’s website: LinkedIn-Makeover.com. Click HERE for more free LinkedIn resources!

— RESOURCES MENTIONED IN THE SHOW —

• Tool: reMarkable 2

• Book: Think and Grow Rich by Napoleon Hill

• Book: Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't by Michael Losier

• Book: The Fountainhead by Ayn Rand

— THANK YOU SPONSORS! —

• LinkedIn Jobs. Post your first job for free at linkedin.com/awesome

• RISE. Improve your sleep and energy with the RISE app at risescience.com/awesome

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Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to the how to be awesome at your job podcast the show where brilliant
0:05.3	professionals share how to sharpen the universal skills required to flourish at
0:09.4	work. Enjoy more career fun wins meaning and money with your host
0:14.8	Pete McHydus.
0:18.4	Hello and thanks for joining us here for episode 677 with Donna Sardula. If you are
0:23.8	like many professionals your LinkedIn is probably okay fine I guess and you
0:29.4	think I should probably make it better somehow some way but I guess my
0:33.1	resume is on there and I got a photo so it's probably good enough and I'm not
0:37.0	looking for a job right now so whatever baby later well Donna is going to
0:41.6	bring the clarity that I think we all need so that you can make the most of
0:47.0	your LinkedIn so it is a magnet for the kind of opportunities you want you'll
0:52.3	learn one the crucial first step to building a solid LinkedIn presence to how
0:56.3	to dramatically increase your reach with keywords in three the simplest way to
1:00.6	grow your network tenfold so if you want to check out the show notes or the
1:03.6	transcript or the links to out and be referenced drop on by awesome at your
1:06.7	job.com slash EP677 and if you're not also at your job.com I recommend you
1:11.6	check out some of our cool resources such as the ability to search the full text
1:15.1	transcripts of every episode with that little magnifying glass or every
1:19.1	episode tagged by the keyword and competency covered or the gold nugget email
1:23.3	summaries which give you the right up wisdom that Donna had to share and
1:28.8	something you'd read in about three minutes right in your inbox as well as
1:31.4	unlocking the vaults of all 677 of these summary right ups we call those the
	...

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