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Online Marketing Made Easy with Amy Porterfield

#676: Mini-Training: How To Plan Out Your Promo Calendar & Revenue For The Year

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 2 May 2024

⏱️ 53 minutes

🧾️ Download transcript

Summary

BE SURE TO SNAG THE FREE TEMPLATE THAT GOES HAND IN HAND WITH THIS EPISODE! You can grab it here! My proven step-by-step strategy for planning out your entire promotional calendar and reaching your huge revenue goals! Picture this: you kicking off your year with a crystal clear vision of what's possible for your business and a rock-solid plan to reach those revenue goals? It's not too good to be true, my friend! In fact, it's totally possible by simply planning your promotional calendar and mapping out your revenue goals a year in advance. I’m telling you – these are 2 business growing staples that will have you scaling year after year after year! Now, I know it can be overwhelming to plan so far ahead, especially if numbers aren't your thing (I'm pointing to myself here). But as an entrepreneur, I can't emphasize enough how important it is to understand every aspect of your business, and revenue planning is a massive part of what will make you successful. Want to know how my team gets so much done in a single year and why we continue to hit our big goals? It’s because we plan for them! I know it's only May, but trust me – it's never too late or too early to start planning. So, grab a pen and paper or open that note-taking Google doc because, in this episode, I'm guiding you through a step-by-step strategy to create a fully-fledged promo calendar and revenue plan. Today, I cover: 7:56: Questions to ask when reflecting on your last 12 months 9:20: A simple exercise for brainstorming your big ideas 10:35: How to get super intentional when designing your next year 12:45: Advice for deciding on your non-negotiables 15:49: A tangible guide for planning your revenue goals and identifying opportunities for more profit 25:55: The importance of understanding your numbers 30:58: Why you should never focus on the ‘how’ in your planning stage 33:35: Tips for taking a step back to audit, check, and prune your draft 38:15: Making informed decisions about your promotion and launch calendar 44:20: How to break down your finalized yearly revenue projections by quarters Listen in and check out my revenue planning template freebie, pulled directly from my own business. Apply it to yours today and you’ll be thanking yourself in the future! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0

I firmly believe that one of the most important and practical ways to grow your

0:05.6

revenue make more money in your business is to understand what your numbers look

0:11.2

like so that you can plan accordingly.

0:14.0

When you know where you've been, you'll much more easily be able to get to where you want to go.

0:20.0

I'm Amy Porterfield, ex-corpate girl turned CEO of a multi seven-figure business.

0:27.0

But it wasn't all that long ago that I lacked the confidence, the budget, and the time to focus on growing my small but mighty business.

0:37.0

Fast forward past many failed attempts and lessons learned and you'll see the business I have today, one that changes lives and gives me more freedom than I ever thought possible.

0:48.0

One that used to only exist as a daydream.

0:52.0

I created the online marketing made easy podcast to give you

0:55.6

simple actionable step-by-step strategies to help you do the same. If you're an

1:00.7

ambitious entrepreneur or one in the making who's looking to create a business that makes an impact and a life you love, you're in the right place, friend.

1:10.0

Let's get started. Well, hello, my friend.

1:17.0

Welcome to another episode of online marketing made easy.

1:22.0

If you're new here, welcome. If you're a season

1:25.5

listener, well then welcome back. I'm so grateful for each and every single one of

1:31.1

you. Okay, today's episode is so special

1:34.2

because I'm doing a mini training.

1:37.0

I mean, let's be honest, most of my solo episodes

1:39.7

are mini trainings, but this one is really fun and very tactical, something that you can

1:46.4

put into motion right away. We're talking about two things that I love and I think all entrepreneurs should

1:54.6

eventually fall in love with these two things my goal with this episode is to

1:58.3

help you do just that so what are we talking about, planning out your promotional calendar,

...

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