#675: What To Do When You Launch At The Same Time As Your Peers

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 30 April 2024

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

Avoiding distractions, comparisons, and insecurities during a launch. Ever found yourself in a situation where you put a massive amount of effort into creating an amazing digital course or webinar and have marketed it brilliantly, only to realize that everyone around you is launching a similar offer at the EXACT same time? If this has happened to you, you know just how overwhelming it is! Well, my friend, I completely understand this feeling because it literally just happened to me when I launched my Subscribed Bootcamp! I felt like every heavy hitter in the industry was launching their own bootcamp at the same time, and honestly, I panicked. But I know now there was no reason to! Trust me – it’s a natural feeling, but you can't let your insecurities or urges to compare yourself to your peers get the best of you! I've never talked about this topic on the podcast before, but it's an important one. In this episode, I walk you through how I've managed these feelings through more than a few of my launches! I also share some tips on avoiding distractions during a launch and using this friendly competition to your advantage. In this episode, I cover: 4:54: Why you should always question and revisit your first thoughts 7:21: Tips for avoiding distractions and comparisons during a launch 11:09: How to use healthy competition to light your fire 12:53: My inversion problem solving exercise 15:33: Deciding on your unique abundance motto Listen in and stay focused on YOUR goals, YOUR strategies, and YOUR audience. Remember, your biggest enemy during a launch is a pesky inner critic! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0	Stop comparing yourself to everyone else because it takes the joy of loving your own experience and stop believing everything you think because they're mostly all lies. We're big liars in our head just to be honest.
0:11.7	And instead of focusing on what everyone else is doing,
0:15.7	focus on what you know best.
0:18.0	I'm Amy Porterfield, ex-corpate girl turned CEO of a multi seven-figure business, but it wasn't all that long ago that
0:26.7	I lacked the confidence, the budget, and the time to focus on growing my small but mighty business. Fast forward past many failed
0:36.4	attempts and lessons learned and you'll see the business I have today, one that
0:40.9	changes lives and gives me more freedom than I ever one that used to only exist as a daydream.
0:45.0	I created the online-made-ezy-dream.
0:50.0	I created the online marketing made-easy podcast to give you simple, actionable step-by-step strategies to help you do the same.
0:58.0	If you're an ambitious entrepreneur or one in the making who's looking to create a business that makes an impact and a life you love,
1:06.0	you're in the right place, friend. Let's get started. Hey there friend welcome back to online marketing made easy. I hope you are doing well checking in on you are you taking care of yourself today is Friday which I normally
1:27.0	don't work on Fridays you all know I do a four-day work week but I have a trip coming
1:32.2	up that is going to cut into my week and so I had to spend a little time this morning getting some things done.
1:40.0	But here's the deal. I have a facial planned for this afternoon. So I think it's all in balance, right?
1:46.5	I'm going to do a little work this morning, but then I've got the whole afternoon off and I'm going to take care of myself
1:51.2	and hope he's going to come and he's going to get a massage.
1:53.4	So I guess my question to you is, when was the last time you planned something just a little special for you?
1:59.2	I know, I know you're like, when, Amy, when do I have time? Or some of you might even be thinking with what money I'm
2:05.4	struggling to make money in my business I don't have the money to spend on me in that way well I'm here to tell
2:10.9	you that maybe do something then that doesn't necessarily cost anything but is so good for your mental health.
2:17.0	Because I remember the days that I counted every single penny early on in my entrepreneurship when I was very much in debt.
2:23.4	So going to get a massage was not really something on my punch list.
	...

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