Many Koreans believe that this is their country's century.

They've been proving it as South Korea has emerged as an economic powerhouse,

manufacturing affordable and futuristic technology.

They're also famous for producing a heavy layer of pop culture designed for export.

It's the entire package that Korea is using to present itself to the world

and to attempt to create a national PR campaign.

Coming up on today's travel with Rick Steves, Unihang unveils how South Korea cool is being marketed to the world.

They're also the first country to demonstrate that cool can actually be manufactured with effort.

Plus guides from Portugal propose an ideal one-week itinerary for enjoying their delightful country.

Porto is very known by the very beautiful river and of course the port wine.

Very good cheese, very good bread, very good wine.

Let's get away. It's travel with Rick Steves.

Since good things often come in small packages, we're exploring a couple of countries that are small in size,

but big on what they deliver on today's travel with Rick Steves.

We'll get itinerary advice for a week's vacation in Portugal with the insider's help of a pair of local tour guides

a little later in the hour.

But let's start with a look at the global powerhouse South Korea has become.

Thanks to heavy investments in some savvy marketing.

South Korea has turned into one of the top economies in the world in fairly a generation.

And now Korean business and political leaders are taking it one step further by investing huge amounts of money,

packaging everything from boy bands to soap operas to the world's leading smartphones.

Korean leaders hope to spread the Korean brand all around the world through its pop culture.

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