#675: Being true to customers and your values with Phyllis Rothschild, CMO at Pete & Gerrys

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 12 May 2025

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Consumers today aren’t just buying products, or even experiences—they’re buying into values. As more people align their shopping habits with brands that reflect their personal beliefs, how can companies authentically connect with their audience without coming across as performative? Joining us today is Phyllis Rothschild, Chief Marketing Officer at Pete & Gerry’s, pioneers in humane egg production. Phyllis, a recently awarded “Woman in Marketing,” is on a mission to bring clarity to the egg aisle by educating consumers on animal welfare and sustainability. With a deep understanding of brand authenticity, consumer trust, and marketing innovation, she’s here to share how brands can build real connections in a world where consumers demand transparency. Phyllis Rothschild has been the Chief Marketing Officer at Pete & Gerry’s, LLC for just shy of two years, with a storied career prior to her recent position. With over 30 years of experience in marketing and branding consulting, she joined Pete & Gerry’s with the goal of aligning the marketing strategy with the business strategy, growing strong brands, building brand love, and prioritizing consumer education, awareness and engagement.Since joining the Pete & Gerry’s team (with its family of brands Pete & Gerry’s and Nellie’s Free Range), Phyllis has supported the company’s mission of producing healthy, delicious eggs by setting a higher standard for humane animal care and sustainable farming practices across the industry, and has been the driving force behind the brand’s thought leadership efforts. By leading the entire marketing function, she oversees the implementation of creative campaigns, strategic partnerships, social media marketing, content creation, product and packaging design, shopper marketing, and innovation. RESOURCES Pete & Gerry's: https://www.peteandgerrys.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	Your brand may be staying on top of current trends, but are you agile enough to stay relevant,
0:04.6	resilient, and successful as customers, competition, and the world continues to change at a
0:10.4	breakneck pace. I'm thrilled to share the newly revised version of my first book, The Agile
0:15.7	Brand. I'm calling it the Agile Brand Revisited. It's been updated to reflect our continually changing world,
0:22.1	and it provides seven principles that form the backbone of an Agile brand, offering detailed
0:26.8	insights and actionable steps for incorporating them into your business strategy. This is the book
0:31.9	that started it all, and I'm excited to share it with you. It's now available in print and digital
0:36.4	formats and available everywhere.
0:38.3	Learn more by going to the Agile Brand Guide website at www.adagelbrand guide.com.
0:44.3	The Agile Brand.
0:52.3	Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing leaders need to know.
1:00.3	Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing technology, AI, e-commerce, and whatever's next for the Omnichannel customer experience.
1:12.6	Together we'll discover what it takes to create an Agile brand, built for today and tomorrow,
1:16.6	and built for customers, employees, and continued business growth.
1:20.6	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.
1:32.4	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services, talent services, and real-world application. For more information, go to
1:38.0	T-EK Systems.com. To make sure you always get the latest episodes, please hit subscribe on the app
1:44.1	you listen to podcasts on,
1:45.4	and leave us a rating so others can find us as well. And now on to the show.
1:52.9	Consumers today aren't just buying products or even experiences. They're buying into values.
1:58.3	As more people align their shopping habits with brands that reflect their personal beliefs,
2:03.1	how can companies authentically connect with their audience without coming across as performative?
	...

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