4.5 • 1.3K Ratings
🗓️ 29 August 2025
⏱️ 60 minutes
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I am so excited to introduce AJ Vader the New York Times Best Selling author of the book Wealthy and Well Known (co-written with her husband Rory Vader.) AJ lived, slept, and breathed her work. Until she didn’t. This sudden change forced AJ to dig deep and identify her personal brand. She and Rory had a unique opportunity extended to them, with divine timing, that became their signature program - Brand Builders.I have been a big fan of AJ and Rory since I completed their program Brand Builders in 2021.
Personal Brand
AJ and Rory were working at the same business when one of her superiors came to her and notified her that her services were no longer needed; effective immediately. Those next days were tough as AJ did a lot of self reflection. Out of the blue a long time friend reached out to Rory and AJ for consultation on how to improve their brand and business. That business owner was so impressed they said “This is it! THIS is what you are meant to do!” They could have said no. They could have come up with every excuse in the book to pass on the idea. Instead Rory put in his notice to quit his job and AJ and Rory joined forces to build Brand Builders.
Brand Builders
Brand Builders is a program that guides and teaches members to identify their personal brands. They help people to identify their why which is really their who. I completed this program in 2021. I wanted to complete this program to see if there were any gaps in my business knowledge. Remember I have a teaching degree not a Masters in Business Administration! I will always be a life long learner. AJ pointed out that we are no longer paying for information, we are paying for application of that information. And through the 4 stages that they teach that’s what the business owner learns. They value the community feedback, much like Organize 365®, and continue to iterate and provide results.
I am planning on attending one of their upcoming masterminds. The reason I am so ecstatic? I have found it difficult to find other women business owners who have shared their path to success. Women are running their homes (business #1), then their businesses (business #2), and lastly possibly business #3 if they are in active parenting. I can find all kinds of advice on growing a business from men. But what I see with Brand Builders is a more equal divide of men and women who participate. The mastermind will be led of course by AJ and Rory. It’s such a great example for my women running businesses and myself. A woman who understands the unique struggles of being a mom, wife, and household manager.
Wealthy and Well Known
This book was written to help the people AJ and Rory used to be. AJ reiterated many times that for $27 you too can learn everything I learned in 2021! Nothing is held back. Their desire is to change reader’s lives with the transformation of their business and mindset and hopes that readers will share the book with others. The other driver behind the book is to find business owners that need additional help and guidance. They want to come alongside business owners and help to succeed. I believe in this book so much that I purchased 150 copies to give to my team, mastermind attendees, certified organizers, and all female business owners that I have relationships. I hope you will consider purchasing the book or download the free audio book so you too can identify your personal brand and apply the information that you learn.
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| 0:00.0 | Today's mailbag comes to us from Kitty. Yesterday, I learned that our life insurance company |
| 0:05.7 | dropped us, and when I called, they said they had no record of payments for the past three months. |
| 0:11.4 | I found our information in the financial binder, and now our agent is looking into solving this |
| 0:16.7 | issue. The problem is on their end, and we have been mailing in the payments. The point, the policy, |
| 0:23.8 | a gazillion of other things, is not on top of mind for me, and I'm not one to care or watch |
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| 0:47.8 | about it. Please send us an email at Customer Service at Organized 365 and tell us how you have taken back your home, |
| 0:56.1 | your paper, and your life with Organized 365. |
| 1:04.9 | Welcome to the Organized 365 podcast. |
| 1:08.8 | I'm your host, professional organizer, productivity expert, and motivational speaker, |
| 1:14.3 | Lisa Woodruff. This podcast will help you embrace progress over perfection and create |
| 1:20.5 | lasting functional organizing in your home. I have so much to share with you, so let's get started. |
| 1:27.2 | Today on the podcast, so let's get started. |
| 1:33.6 | Today on the podcast, we are joined by A.J. Vaden, the CEO of Brand Builders Group and New York Times bestselling author of Wealthy and Well-Nown, AJ, welcome to the Organized 365 podcast. |
| 1:41.8 | Thank you. And it's so funny being introduced that way. That's still very fresh and very exciting. |
| 1:48.8 | That's why I did it. It's a big deal to be a bestseller and especially in New York Times |
| 1:53.3 | bestseller. I know that's a goal that you've had and worked really hard towards achieving. So |
| 1:57.0 | congratulations. Thank you. |
| 2:01.7 | Thank you so much. |
| 2:02.7 | We're so proud of the book. |
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